Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Marketing Specialist

Location: Gurgaon, India

About the role:

We’re hiring a Senior Marketing Specialist to drive digital marketing and social marketing campaigns. Your mission: to work closely with an internal team to build product social campaigns and community building.

What you will be doing:

Creative ideation and creative direction: Lead development of social‑first campaign concepts and assets with the creative agency, focusing on short‑form video, memes, hooks and shareable formats.
Community architecture: Build, nurture and scale a community of influencers and creators across content pillars.
Campaign execution & amplification: Coordinate paid + organic amplification to maximize virality and conversion into product actions (activations, first transactions).
Measurement & optimization: Define KPIs (share rate, virality coefficient, engagement, brand mentions, social‑driven activations) and run rapid experiments to iterate creative and targeting.
Cross‑functional collaboration: Work closely with Growth, Product, Brand, and Analytics to ensure compliant, measurable and product‑integrated social activations.
Product Messaging: Translate complex product features into simple, value-driven narratives for social and broader marketing channels.
Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels.

What you need to be great in this role:

4–6 years of experience in Product Marketing, Brand Management, or Creative Strategy, preferably within fintech, consumer tech, or a high-growth digital brand.
Proven Product Literacy: Demonstrated ability to take a complex product feature (e.g., UPI, digital payments, or security) and translate it into a simple, compelling value proposition for a mass audience.
Creative Execution: Experience developing social-first or digital-first campaigns—from writing a "tight" creative brief to overseeing production of short-form video or static assets.
Operational Agility: A "no task too small" mindset; comfortable pivoting between high-level creative ideation and functional PMM tasks like GTM tracking, market research, or deck building.
Data Literacy: Ability to look beyond "likes" and "shares" to understand how creative campaigns impact product metrics like activations, retention, or transaction volume.
Stakeholder Management: Confident in presenting ideas to cross-functional partners (Product, Growth, Legal) and managing external creative partners or creators.
Cultural Pulse: A deep understanding of Indian internet culture, trends, and platform best practices (YouTube, Instagram, etc.) without losing sight of the core brand narrative.
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 17039

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Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Senior Marketing Specialist

OLIVER Agency

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