Director of Product Marketing Operations

Our Company
Dermsquared^® is the leading education, information, and services platform for dermatology professionals to elevate patient care. We serve our community of HCPs by providing practical clinical and non-clinical content through digital and in-person connections​. We provide our community with solutions to serve their patients through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Our offerings have been proven to enhance clinician confidence, demonstrated by our exceptional audience and partner retention rates for our ecosystem. For more details on our portfolio, visit our website at dermsquared.com. 

The Essentials

This opportunity is only for those looking for a fast-paced entrepreneurial environment who bring a track record of both consistent results and a way of working admired by their partners.

• Vision - the ability to zoom out, take a point of view on “What does good look like” and passionately communicate this across and outside the organization
• Strategic problem solving - the ability to define how to get to the vision by breaking the opportunity or problem down to simple and executable strategies
• Accountability and collaboration - the ability to take ownership and be accountable for the outcome and motivate others to work effectively across the organization and set clear expectations
• Personal grit - the willingness and ability to dive into executional details when needed

Job Description

Title: Director, Product Marketing Operations  
Reporting to: VP of Marketing Operations
Location: Remote (Eastern or Central US)

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Dermsquared is seeking a Director of Marketing Operations with deep digital technical expertise and a strategic mindset to lead and optimize all product marketing execution efforts targeting healthcare professionals (HCPs). This role will be responsible for deploying high-performing, compliant campaigns across email, paid media, and social channels to drive traffic and engagement across the Dermsquared platform with strong focus on pharmaceutical sponsored content on our platform and healthcare professional educational programming and live events.

The ideal candidate will have hands-on experience with email deployment platforms (e.g., Iterable), a keen understanding of healthcare marketing compliance (e.g., CAN-SPAM, opt-out regulations), and a track record of maximizing audience engagement while minimizing subscriber fatigue and attrition.

Responsibilities

Marketing Operations Leadership

• Lead the end-to-end execution of digital marketing campaigns aimed at driving HCP engagement and traffic across our site, sponsored products, programs and events. 
• Own marketing workflow systems and processes to ensure smooth deployment, performance tracking, and campaign optimization.
• Partner closely with product, ad ops, and data/analytics teams to deliver performance against key KPIs (impressions, clicks, page views, engagement rates, opt-out rates).

Email Marketing Strategy & Execution

• Oversee all HCP email deployment strategy and operations, ensuring campaigns are timely, relevant, and compliant.
• Serve as technical lead and troubleshooter for marketing automation tools like Iterable, resolving integration issues, logic errors, and data mismatches.
• Design and implement segmentation and suppression strategies to balance promotional frequency with opt-out risk.
• Develop email testing frameworks (subject lines, send time, layout, CTAs) to continuously improve engagement metrics.

Compliance & Data Governance

• Ensure all marketing practices comply with healthcare marketing regulations and privacy standards, including CAN-SPAM, HIPAA, and industry best practices.
• Maintain a robust email opt-out management framework across campaigns, products, and audience segments.

Paid Media & Social Expertise

• Lead strategy and execution of paid media and social marketing campaigns to drive incremental HCP engagement.
• Evaluate and optimize channel mix (e.g., LinkedIn, Twitter/X, display ads) to maximize ROI while adhering to pharma brand guidelines and compliance parameters.

Performance Optimization

• Analyze campaign and channel performance data in collaboration with data and product team to surface actionable insights.
• Provide weekly and monthly reporting dashboards to stakeholders, highlighting wins, trends, and areas for improvement.
• Help support the audience acquisition strategy to replenish and grow the HCP database through digital marketing tactics.

Requirements

• 10+ years of experience in digital marketing operations, with at least 4 years in healthcare, pharmaceutical, or life sciences marketing deployment.
• Deep hands-on experience with email marketing platforms
• Proven ability to troubleshoot and optimize complex campaign logic, deliverability issues, and system integrations.
• Solid knowledge of healthcare compliance requirements including CAN-SPAM, opt-out management, and regulatory review.
• Strong analytical mindset and ability to drive performance through data-informed decision making.
• Experience working within or alongside digital publishing platforms targeting HCPs.

Preferred Qualifications

• Experience with healthcare professional databases and audience management tools.
• Familiarity with ad serving and analytics tools (e.g., Google Campaign Manager, DV360, GA4, Tableau).
• Working knowledge of pharma MLR review processes and client communications.

Key Success Metrics

• Campaign open rates, CTR, page views, and time on sponsored content.
• Email deliverability and opt-out rates.
• Paid media cost-efficiency (CPC, CPM) and engagement lift.
• Growth in active and engaged HCP user base.

Salary Commensurate with Experience plus Benefits