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Content Strategist
Posted on 11/28/2022
INACTIVE
Locations
Remote • Dorchester, Boston, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Wordpress
SEO
Requirements
  • Have 3+ years experience in content marketing or a relevant marketing role such as social media, SEO or campaign management
  • Have experience editing and managing content. This role does not require that you be a writer (although that's a plus), but we do expect a high-level of quality in the editing of content and the management of the editorial calendar
  • Are a creative visionary when it comes to marketing programs. You have a lot of ideas and the enthusiasm and dedication to execute them
  • Have project management training or experience
  • Have experience with content management platforms like Wordpress and/or content marketing platforms like Uberflip
  • Come from a technical company in the infrastructure space (even better if you know open source)
Responsibilities
  • Audit and analyze the Upbound customer journey and plan content types of topics around an integrated buyer's journey and various personas
  • Develop, own and manage the Upbound editorial calendar, ensuring content deadlines are hit and content is distributed effectively and tracked appropriately
  • Build out the Upbound resource center on upbound.io. Work with creative and web to build out a highly-engaging and high-ranking resource section of our website
  • Brainstorm and ideate creative content ideas that will delight and engage our audience. Think outside of the box when it comes to content using rich media and other formats to deliver a message
  • Wrangle writers, thought leaders and company experts to ensure content is credible, engaging and useful
  • Work closely with the Developer Relations team and developer advocates to plan, leverage and promote technical content designed for our core technical audience
  • Support the content needs of sales and marketing, collaborating on requirements for gated landing pages, product marketing and various other team needs
  • Use basic SEO principles to define keywords, topics, content and web pages needed to grow our organic traffic
  • Own the Upbound blog and ensure a consistent posting schedule, seo-optimized posts, and referral traffic to the main site
  • Own the webinar content and program and ensure a monthly webinar cadence focused on educating the market, enabling sales and generating new leads
UpBound

11-50 employees

Cloud infrastructure management platform
Company Overview
Upbound's mission is to enable a new era of infrastructure management that is automated, reliable, efficient and empowers application teams to accelerate innovation by delivering software faster. The company created Crossplane - the modern, cloud-native alternative to Infrastructure as Code.
Benefits
  • Equity
  • Health care benefits
  • 401k plan
  • Work from anywhere
  • Flexible hours & PTO
  • Home office stipend
Company Core Values
  • Be accountable
  • Collaborate decisively
  • Demonstrate craftsmanship
  • Care for our communities
  • Champion the customer
  • Act as an owner
  • Engage vulnerability