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Pinterest stock buybacks and analyst ratings: how PINS ranks among top broker Picks. By Joel Kornblau, Editor, The Online Investor, Wednesday, September 23, 2026, 2:19 PM ET Pinterest Inc (PINS) ranks No. 41 among stocks identified by The Online Investor as combining strong stock buyback activity with favorable analyst sentiment. In this screen, companies qualify by repurchasing at least 5% of outstanding shares over the trailing twelve months, after which analyst recommendations from major brokerage firms are aggregated and ranked by average rating. The pairing of aggressive share repurchases and positive analyst coverage can be meaningful. A buyback reduces the number of shares outstanding, which can lift per-share metrics such as earnings per share and free cash flow per share if the underlying business remains stable or improves. When that capital allocation decision coincides with constructive analyst views, investors often read it as a signal that both management and Wall Street see value in the stock, although the strength of that signal depends heavily on valuation, balance sheet capacity, and the durability of the company's operating outlook. Why buyback activity matters. Share repurchases can affect valuation and capital allocation analysis in several ways: * Higher per-share results: With fewer shares outstanding, earnings and cash flow are divided across a smaller base. * Management signaling: Repurchases may indicate that management believes the stock is undervalued relative to long-term prospects. * Flexible capital return: Unlike dividends, buybacks can be increased, paused, or resumed depending on market conditions and cash needs. * Execution risk: Buybacks create value primarily when shares are repurchased at attractive prices and without weakening the balance sheet. That last point is critical. Not all repurchase activity is equally constructive. A large buyback funded by robust free cash flow is generally more compelling than one financed by incremental leverage or executed at a stretched valuation. In other words, the existence of a buyback matters, but the quality of the buyback matters more. What PINS ranking No. 41 suggests. Pinterest's position on this list indicates that it stands out within a narrower subset of companies already screened for meaningful repurchase activity. The ranking does not simply reflect buybacks in isolation; it also captures the direction of analyst opinion. That combination suggests Pinterest is viewed favorably not only for returning capital through share repurchases, but also for its broader equity story. For Pinterest, the key analytical question is whether buybacks are reinforcing an already improving operating profile or merely offsetting slower growth. In evaluating that, investors typically focus on user engagement trends, advertising demand, monetization progress, margin trajectory, and the company's ability to convert revenue growth into sustainable cash generation. How analysts typically interpret share repurchases. Analysts covering companies with active repurchase programs generally incorporate at least three effects into their models: * Reduced share count: This can mechanically improve earnings per share even if net income growth is modest. * Capital allocation discipline: Repurchases can indicate confidence that reinvestment needs are being met and excess capital is available. * Valuation support: Persistent buyback activity can provide demand for shares and sometimes help moderate dilution from stock-based compensation. For companies in digital advertising and internet platforms, this analysis can be especially relevant because stock-based compensation can be material. In those cases, investors often distinguish between buybacks that merely offset dilution and buybacks that produce a meaningful net reduction in share count. Pinterest Relative to GOOG and META. PINS operates in the Entertainment sector, alongside large platform companies such as Alphabet Inc (GOOG) and Meta Platforms Inc (META). On the day referenced here, GOOG was down about 3.7%, while META was up about 1.8%. By comparison, PINS was trading down about 0.9% midday Wednesday. Short-term price moves offer limited insight on their own, but relative performance can still be useful when viewed in context. Alphabet and Meta are far larger businesses with broader advertising ecosystems and different capital allocation profiles. Pinterest, by contrast, is often evaluated more directly on its niche positioning in visual discovery, its monetization runway, and its ability to deepen advertiser engagement while scaling profitability. Below is a three-month price history chart comparing the stock performance of PINS, GOOG, and META. Key takeaway. Pinterest's appearance near the top of a buyback-focused analyst ranking highlights a notable combination: substantial share repurchases and broadly favorable brokerage sentiment. That can strengthen the investment case when repurchases are backed by healthy cash generation and improving fundamentals. The more important issue, however, is whether Pinterest can translate that capital allocation support into sustained growth in revenue, margins, and per-share value over time. See whether the same theme is showing up elsewhere by reviewing Current Top Analyst Picks of the S&P 500. How to read broker darling screens and peer comparison. Broker darling stories highlight stocks that analysts currently favor within a large-cap or dividend-oriented screen. Peer comparison helps show whether yield, valuation, analyst support, or trading activity stands out within a relevant group. The signal is most useful when analyst support is reviewed with valuation, earnings expectations, dividend quality, and business fundamentals. Investors should treat the peer comparison angle as context rather than a standalone signal.

Pinterest and Shopee link up to bring creator-led shopping to Indonesia. The partnership lets Shopee Affiliate creators tag products on Pinterest, connecting visual discovery with marketplace purchases in Indonesia and Brazil 23 Sep, 2026 Pinterest and Shopee are linking their creator and shopping ecosystems in Indonesia and Brazil. The partnership shows how e-commerce platforms are trying to get closer to the moment consumers first decide what they want to buy. Under the new affiliate arrangement, eligible Shopee Affiliate creators can connect their Shopee accounts to Pinterest and recommend Shopee products through Pins and videos. When Pinterest users buy eligible products on Shopee through those recommendations, creators earn commissions, subject to programme terms. For Pinterest, the deal marks its entry into affiliate commerce in Indonesia, Southeast Asia's largest digital economy and one of the region's most fiercely contested e-commerce markets. For Shopee, it adds another channel for its affiliate network beyond its own app and the usual social platforms, placing products inside Pinterest's visual discovery environment. The partnership also extends Pinterest's creator-commerce push in Brazil, where Shopee has grown into a major e-commerce player. The two markets are far apart, but they share an important trait: large, young, mobile-first consumer bases that increasingly discover products through creators before buying them on marketplaces. From search intent to shopping cart. Pinterest has long positioned itself less as a social network and more as a visual search engine, where users save ideas around fashion, beauty, home design, weddings, food and lifestyle. The company says people often arrive with open-ended intent: they may not know the exact product they want, but they are actively exploring possibilities. That behaviour is increasingly valuable to e-commerce companies. Online shopping in Southeast Asia has matured beyond price comparisons and flash sales. Marketplaces now compete for attention earlier in the consumer journey, before shoppers search for a product by name or open an app with a clear purchase in mind. "Commerce does not begin only at the point of purchase. It starts when people discover an idea, explore their options, and decide what fits their needs," said Peggy Zhu, Executive Director, Brand and Growth Marketing at Shopee. She described creator commerce as part of a broader journey connecting creators, businesses and shoppers through content and technology. Under the partnership, eligible Shopee Affiliate creators can discover Shopee products within Pinterest, tag multiple products in a single Pin or video, and have relevant affiliate links applied automatically to eligible products. A creator could, for example, post a room makeover and tag the lamp, storage boxes and wall decor, or share a makeup routine with separate links to each product. Multi-product tagging matters because much of Pinterest's content is built around complete ideas rather than single items. A user searching for "small bedroom ideas" or "office outfit inspiration" may be looking for a full look or setup. By making those items shoppable through Shopee, the companies are trying to shorten the path from inspiration to transaction. Why Indonesia matters. Indonesia is a logical test bed. It is the region's largest e-commerce market and a key battleground for Shopee, TikTok Shop, Tokopedia and Lazada, a handful of players that together dominate regional e-commerce. Affiliate commerce has become a major front in that competition, with creators helping marketplaces reach consumers through product reviews, livestreams, short videos and curated lists. Shopee's Affiliate Program already gives creators a way to earn from recommendations. Pinterest adds a different discovery layer, one centred less on entertainment feeds and more on intent-based search and saved ideas. That distinction could be useful in categories such as fashion, beauty, and home and living, where consumers often browse repeatedly before buying. Pinterest said Gen Z now accounts for more than 50 per cent of its global user base, making it the platform's largest and fastest-growing audience. Internal company data also shows rising Gen Z interest in Indonesia and Brazil across fashion and beauty. In Indonesia, searches for "produk kecantikan", or beauty products, rose 83 per cent year on year between January and June 2026, in line with the broader surge in beauty sales across the country's e-commerce platforms. Ayumi Nakajima, Senior Director of Content Partnerships for APAC at Pinterest, said users come to the platform with intent, whether they are updating a wardrobe, refreshing a home or looking for a new beauty product. "Creators help guide those decisions through recommendations people trust," she said. For Indonesian creators, the appeal is partly practical. Nayla Zukhrufa, a home and living creator and Shopee Affiliate since early 2022, said Pinterest users often arrive looking for "practical solutions", not just passive inspiration. Connecting Shopee with Pinterest, she said, links discovery with a buying option and opens another monetisation route for creators. Creator commerce gets more crowded. The deal comes as Southeast Asia's creator-commerce market grows more fragmented and competitive. TikTok Shop has made short video and livestream commerce mainstream in markets such as Indonesia, while Tokopedia, Lazada and Instagram continue to court merchants and creators. YouTube has been expanding shopping features globally, and Amazon's affiliate model remains a reference point for creator monetisation, even though Amazon is far less dominant in most of Southeast Asia than in the US. Pinterest is not trying to replicate the high-speed, entertainment-led shopping loop that TikTok popularised. Its pitch is closer to guided discovery: users search, save, compare and return to ideas over time. That may make the Shopee integration more relevant in categories where aesthetics, planning and curation shape buying decisions. In Brazil, Shopee faces a different competitive map, including Mercado Livre, Amazon, Shein and local retailers. Pinterest has a strong lifestyle and visual-planning use case there, while Shopee has invested heavily in affordability and seller growth. The partnership gives both companies a way to compete for product discovery without relying only on paid ads or in-app promotions. A small feature with bigger implications. The mechanics are straightforward, but the direction is notable. Marketplaces no longer want to wait for shoppers to arrive with intent; they want to shape that intent earlier. Content and discovery platforms, meanwhile, are under pressure to prove that creator engagement translates into measurable commerce. That convergence matters particularly in Southeast Asia, where small sellers and homegrown brands often depend on creators to stand out in crowded marketplaces. If affiliate links can be embedded more naturally into discovery content, creators could become a stronger bridge between merchants and consumers. Still, execution will decide whether the model works. Users will tolerate shoppable content only if recommendations feel useful, relevant and transparent, and reach alone does not buy that trust. Creators will need enough product choice and reliable tracking to make the effort worthwhile. Shopee and Pinterest will also have to make sure the journey from visual browsing to checkout does not feel clunky. For now, the partnership is another sign that the region's e-commerce race is shifting from transactions alone to influence, discovery and trust. In markets like Indonesia, where young consumers already move fluidly between social platforms, creator content and marketplaces, the next purchase may begin long before a shopper opens a shopping app. Editor, e27

Pinterest and Shopee link up to bring creator-led shopping to Indonesia. e27 - Sep 22, 2026 Pinterest and Shopee are linking their creator and shopping ecosystems in Indonesia and Brazil. The partnership shows how e-commerce platforms are trying to get closer to the moment consumers first decide what they want to buy. Under the new affiliate arrangement, eligible Shopee Affiliate creators can connect their Shopee accounts to Pinterest and recommend Shopee [...] The post Pinterest and Shopee link up to bring creator-led shopping to Indonesia appeared first on e27.