Full-Time

Manager – Planning

Posted on 3/6/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Mid

New York, NY, USA

Required Skills
Market Research
Communications
Marketing
Requirements
  • Confident presentation skills
  • Mastery of syndicated research sources, planning tools, and media math
  • Solutions driven with strong troubleshooting skills
  • Excellent written and verbal skills
  • Well organized and manages timelines with others
  • Strong knowledge of industry trends and planning/measurement models
  • Understanding of marketing and communications process
  • Ability to work autonomously and in a group
  • 3-5 years of experience in media planning with knowledge across various channels
  • Skilled knowledge of Microsoft Office
  • Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools
  • Success in managing junior staff and ability to manage up to leadership
Responsibilities
  • Develop and execute strategic cross-channel communications plans for client assignments
  • Supervise development and implementation of targeted, innovative media solutions
  • Leverage performance and measurement insights to inform plan recommendations and optimizations
  • Create external briefing documents aligned with plan parameters, objectives, and strategies
  • Pull and compile category trends, audience consumption, partner data, and competitive activity
  • Develop relationships and meet with media partners to share client objectives and priorities
  • Stay up to date on the latest offerings in the media landscape
  • Identify relevant opportunities/solutions and develop POVs
  • Steward planning recommendations and conversations
  • Prepare and deliver dynamic presentations to showcase recommendations

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%
INACTIVE