Full-Time

Head of SME Growth

Flagstone Capital

Flagstone Capital

201-500 employees

Cash deposit marketplace maximizing savings interest

No salary listed

London, UK

Hybrid

Hybrid role; at least 1 day per week in the London office.

Category
Growth & Marketing (2)
,
Required Skills
Agile
Product Management
Marketing
Data Analysis
Requirements
  • Experience leading squads or agile product/commercial teams in a digital environment
  • Direct SME or B2B commercial experience
  • P&L ownership and accountability for commercial outcomes
  • Experience translating ambitious growth targets into executable strategy, with the ability to operate at both the strategic and squad level
  • Strong analytical instincts - comfortable using data to diagnose growth constraints, prioritise investments, and track performance against plan
  • Background in a scaled digital product or fintech environment
Responsibilities
  • Lead the SME Tribe across two squads focused on client acquisition and client activation, creating the conditions for high performance and scale
  • Own the commercial strategy for SME client acquisition and activation - translating a significant growth ambition into squad-level priorities and measurable outcomes
  • Define and own tribe OKRs, ensuring squad-level goals are clearly connected to Flagstone's broader growth targets and business strategy
  • Act as the senior day-to-day commercial voice for the SME segment, bringing external market perspective and customer insight that drives proposition evolution
  • Partner closely with the Group Product Manager to ensure commercial strategy and product thinking are tightly aligned
  • Work in close partnership with the CGO and Exec team to ensure Tribe strategy is aligned to company-wide priorities and reported with transparency
  • Drive the Tribe towards high performance - building ways of working, clarity of mission, and a culture of accountability and pace
  • Own the tribe roadmap across both squads, ensuring priorities are well-sequenced and dependencies are actively managed
  • Lead tribe ceremonies and reporting cadences, maintaining a consistent and transparent picture of delivery health and commercial progress
  • Manage cross-squad dependencies and resolve blockers that sit above squad level
  • Work with functional leads across the business to ensure the tribe is appropriately resourced to deliver
  • Provide operational leadership to Squad Leads within the tribe, building their capability and holding them accountable for squad execution
  • Build a high-performance tribe culture - one that moves with pace, operates with discipline, and learns continuously
  • Support the development of tribe members, identifying opportunities for growth and ensuring the right conditions for people to do their best work
  • Partner closely with the Engagement Tribe to ensure the SME client experience extends beyond acquisition and activation - driving the retention, top-up, and AuA growth behaviours that compound the channel's long-term commercial performance.
  • Act as the senior commercial sponsor for the SME proposition across Flagstone, ensuring that platform investment and propositional development across tribes reflects the needs and priorities of the SME customer.
  • Work in close partnership with Marketing to shape SME brand and performance strategy - ensuring campaigns, messaging, and channel investment are grounded in commercial priorities and aligned to tribe OKRs.
  • Partner with Finance on growth planning, budgeting, and reforecasting - maintaining a clear and current picture of SME commercial performance and ensuring investment decisions are underpinned by robust financial modelling.
  • Collaborate with Data to develop the insight capability that drives smarter acquisition, activation, and retention decisions - ensuring the tribe operates with a clear, evidence-based view of customer behaviour and funnel performance.
  • Represent the SME channel's commercial interests in cross-functional forums, advocating for SME priorities and ensuring they are visible and appropriately resourced alongside competing business priorities.
Desired Qualifications
  • Head of Growth or Senior Commercial Leader in a digital-native SME or B2B business, with direct accountability for revenue or AuA outcomes.
  • Alternative background: Senior Product Leader in a B2B or SME-focused business, with strong commercial ownership, not just product delivery, and demonstrable revenue accountability.
  • A strong track record in a high-growth, digital-native or fintech environment, leading teams through scale
  • The ability to build high-performing structures where the playbook is still being written
  • The commercial acumen to own a significant AuA growth ambition and translate it into executable strategy at squad level
  • The leadership presence to operate as a credible partner to the CGO and influence across a matrixed organisation
  • A clear upward trajectory - this role should be a platform, not a destination

Flagstone is a cash deposit marketplace that helps individuals, SMEs, charities, and wealth managers manage and optimize interest on cash savings. Users access a single platform to browse hundreds of UK deposit accounts from multiple banks, compare terms, and execute transactions to diversify holdings and maximize interest while maintaining FSCS protection through diversification. The service earns mainly through an annual management fee based on the total value of deposits on the platform, with no charges for opening or closing accounts. Flagstone differentiates itself by offering a broad, centralized marketplace backed by a banking license via Flagstone Bank, enabling a wider range of products and closer integration with clients’ treasury needs. Its goal is to grow its client base and partnerships to broaden access to deposit products and improve clients’ returns on cash while keeping funds protected and diversified.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$176.4M

Headquarters

London, United Kingdom

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • £108m investment from Estancia Capital in 2023 fuels client expansion.
  • Revenue grew 48% to £55m in 2024 with AUA at £16bn.
  • Alloy partnership automates onboarding, cutting approval from hours to seconds.

What critics are saying

  • Hargreaves Lansdown's 4.3% Isa rate and 30 accounts outcompete Flagstone's 3.6%.
  • Cash Isa allowance drops to £12,000 in April 2027, fragmenting large deposits.
  • £10,000 minimum deposit deters savers versus direct providers' lower barriers.

What makes Flagstone Capital unique

  • Flagstone provides single-dashboard access to hundreds of UK bank deposit accounts.
  • Multi-account Cash Isa wrapper launched in 2026 enables flexible tax-free savings.
  • Flagstone Bank subsidiary received full UK banking license in 2023.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Flagstone Capital who can refer or advise you

Benefits

Private health care

Life insurance (four times your annual salary)

Dental/optical care

Matched pension contributions (5%)

Income protection

Around the World in 90 days (remote working)

£1,000 annual learning bursary

25 days holiday (plus bank holidays)

Home working kit

Additional 3 days community and charity leave each year

Quarterly half days for Wellness leave

Flexible bank holidays

Gym discount

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Daily Mail
Mar 7th, 2026
Savings platform Flagstone launches cash Isa to rival Hargreaves Lansdown: Is it a good deal?

Savings platform Flagstone launches cash Isa to rival Hargreaves Lansdown: is it a good deal? Updated: 02:00 EST, 7 March 2026 Products featured in this article are independently selected by This is Money's specialist journalists. If you open an account using links which have an asterisk, This is Money will earn an affiliate commission. We do not allow this to affect our editorial independence. The savings platform Flagstone has launched a cash Isa, giving savers more choice over how to make the most of their money. You can manage multiple savings accounts through a savings platform. With a host of options available through one provider, they aim to make it easier for you to compare accounts and switch when better rates become available. But it's uncommon for savings platforms to offer tax-free accounts, with most providing just regular savings accounts or fixed-rate bonds. Hargreaves Lansdown is the only other major provider to do so. With Flagstone saying it's setting a 'new standard' for flexible tax-free saving, how does its cash Isa work - and how do the two major options compare? Stand off: Flagstone's cash Isa goes up against a similar product from Hargreaves Lansdown How does Flagstone's cash Isa work? Savings platforms let you manage what's essentially a savings portfolio from one account, and spread your funds across several accounts. You can monitor your money in one place and move it within the platform itself when you want to switch. It's less common for savings platforms to offer cash Isas, with both Hargreaves Lansdown and Flagstone being the two major providers to do so. Cash Isas must stay separate from other accounts, so you'll probably end up with two accounts on the savings platform - one for normal savings accounts with no tax-free wrapper, the other for cash Isas. The benefits of the cash Isa element remain the same. You can compare options quickly then easily spread your money and switch between them. Flagstone only offers easy-access cash Isas currently, while Hargreaves Lansdown also has fixed-rate Isas - though fixes still need to end before you can move your money between accounts. How do the two providers compare? Flagstone's cash Isa is initially bare bones compared with Hargreaves Lansdown's. The big catch is on what matters most - the rate. Flagstone's best rate is 3.6 per cent variable, on an easy-access Isa through LHV. Hargreaves Lansdown is currently offering 4.3 per cent variable*, on its own easy-access Isa provided in partnership with Shawbrook Bank. Flagstone also only has six accounts available, which are all easy-access options. But it's still early days for the platform, which says it will have more easy-access options to choose from by 5 April with fixed-rate accounts coming later in the year. Hargreaves Lansdown has nearly 30 cash Isa accounts available, covering both easy-access and fixed-rate deals. On the other hand, Flagstone does compare well on flexibility. It's possible to transfer Isas directly to Flagstone, while Hargreaves Lansdown has a quirk that requires you to transfer to its stocks and shares Isa first before moving money to the cash counterpart. Flagstone's Isa is also flexible, meaning you can withdraw money in the same tax year and replace it without affecting your Isa allowance. At Hargreaves Lansdown, any withdrawals reduce your allowance. Hargreaves Lansdown does win on the low £1 minimum deposit - Flagstone is asking for a large £10,000 to get started. Read our Hargreaves Lansdown review to find out how it performs as an investment platform. Is a savings platform worth it? Whether you plump for a savings platform like Flagstone or Hargreaves Lansdown at all depends on whether you like the convenience of managing multiple cash accounts on one platform, or whether you're happy to keep on top of accounts directly with providers. You can get higher rates directly through Prosper (4.5 per cent)*, Trading 212 (4.54 per cent)* and Etoro (4.59 per cent)*, although keep in mind these include 12-month boosts so your rate will drop after the year. Save money, make money. 4.54% cash Isa. Trading 212: 0.94% fixed 12-month bonus £100 cashback. Transfer or fund at least £10,000 with Prosper 4.61% cash Isa. Includes 12-month boost for new customers £3,000 cashback. 1% cashback up to £3,000 when transferring Earn up to £3,000. £100-£3,000 cashback for joining Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence. Terms and conditions apply on all offers. Somerset Boy, United Kingdom, 20 minutes ago You are hardly going to get rich quick on a paltry return of 3.6%! Not worth the bother of filling in the application form. The opinions and views expressed in the comments section are solely those of the individual users and do not represent or reflect the opinions, views, or positions of Daily Mail. Daily Mail does not endorse, support, or verify the accuracy of any user-generated content. More top stories. Best buy savings tables. FREE SAVINGS ALERTS The best rates straight to your inbox How this is Money can help. Don't miss. This is Money podcast. Inside saving & banking. Premium bonds winners. | Prize | Area | Value of bond | | £1,000,000 | Liverpool | £25,000 | | £1,000,000 | Norfolk | £40,000 | | £100,000 | Inner London | £10,000 | | £100,000 | Mid And South West Wales | £100 | | £100,000 | Tyne And Wear | £30,000 | | £100,000 | Edinburgh | £15,000 | | £100,000 | West Sussex | £5,000 | | £100,000 | London | £100 | More March 2026 winners More must reads...

Money Marketing
Feb 24th, 2026
Flagstone launches multi-account Cash Isa wrapper

Flagstone launches multi-account Cash Isa wrapper. Flagstone has launched a new Cash Isa that allows savers to hold multiple tax-free accounts within a single wrapper, as platforms compete to simplify cash management amid strong demand for Isa products. The savings platform, which manages more than £19bn of deposits, said its Flagstone Cash Isa is designed to reduce the administration associated with holding several Isas across different providers while increasing flexibility over transfers and withdrawals. The product enables customers to transfer in existing Cash Isa balances, move money between accounts and make multiple withdrawals and deposits within the same tax year without affecting their annual allowance. Users can allocate funds across a range of partner banks through a single dashboard and start earning tax-free interest immediately after allocation. John Martin, chief product officer at Flagstone, said the launch aimed to remove longstanding frictions in the market. "The Flagstone Cash Isa is all about maximum flexibility and minimum small print, setting a new standard for hassle-free, truly flexible, tax-free saving at scale," he said. "We're eliminating the inconvenience, effort and paperwork associated with managing multiple Cash Isas." Five banks are initially available within the wrapper - OakNorth, Paragon, Arbuthnot Direct, RateSetter and Griffin - offering instant access accounts with rates up to 3.56% AER. Flagstone said additional providers and products will be added before the end of the current Isa season. Customers can manage both Isa and non-Isa savings through a single login, enabling them to compare options and adjust allocations quickly. Martin said the approach would appeal particularly to savers with larger balances who want to optimise returns without spreading funds across multiple platforms. "Many savers know that the tax advantages of Cash Isas are too good to miss, but the inconvenience of optimising so many accounts in so many different places stops them from ensuring their tax-free cash works as hard as it could," he said. All accounts accessed through the platform are eligible for Financial Services Compensation Scheme (FSCS) protection, with customers able to spread deposits across different banks to maximise coverage. Flagstone said individuals can place up to £600,000 in the Cash Isa wrapper, with broader platform limits allowing significantly larger sums across Isa and non-Isa accounts. The product is available to new and existing customers with a minimum £10,000 deposit. There is no limit on the number of Isa transfers into the wrapper. The launch comes amid heightened interest in Cash Isas. Savers deposited £5.1bn into the products in November 2025 as many sought to maximise allowances ahead of a planned reduction in the Cash Isa threshold to £12,000 in April 2027. Research commissioned by Flagstone found that 67% of Cash Isa holders prefer them to other savings options due to their tax-free status, low perceived risk and simplicity. Katie Horne, savings expert at Flagstone, said accessibility remained crucial. "Never has it been more important to make sure that Cash Isas are easily accessible to people taking an active interest in their future money management," she said. She added that the products remain "the nation's favourite place to guard and grow their hard-earned savings".

IFA Magazine
Jun 6th, 2025
Wealth Tax Changes Drive Renewed Client Focus On Cash

Wealth tax changes announced in the last few months are changing the way that advisers need to approach cash management for their clients, according to Flagstone’s latest poll of UK financial advisers. Key findings. 86% of financial advisers are offering as much or more advice on cash management now versus last Autumn Three in ten (30%) of them say client demand for cash management advice has become higherAnd a third (31%) report that more clients are keen to keep money in cash than they were previously. Claire Jones, Head of Strategic Partnerships at Flagstone, comments: “Advisers are experiencing a gear-change in terms of their clients’ attitudes towards cash. Whether this is the result of a market-wide flight to safety amidst uncertainty over tax changes and sustained geopolitical turmoil, or just a simple need for greater reassurance, more advisers are seeing more clients come to them to explore what cash holdings look like as part of a well-balanced investment portfolio. “For years, cash has often been overlooked in portfolio discussions. But now advisers want better tools to track it, report on it, and build it into long-term financial planning. They’re under pressure to show clients that every part of their portfolio, including cash, is working hard.”

IFA Magazine
May 30th, 2025
Flagstone Partners With Intelliflo To Give Advisers Direct Access To Client Holdings On Uk’S Largest Savings Platform

Flagstone, the UK’s largest and highest-rated savings platform*, has partnered with intelliflo, the UK’s leading technology platform for the financial advice market, to help advisers add valuations more seamlessly and drive greater efficiency in client reporting.intelliflo’s practice management system, ‘intelliflo office’, currently supports over 28,700 financial advisers to manage their clients’ investment portfolios. With 137 integrations in store, intelliflo enables users to view clients’ often complex financial positions from one single place. Advisers can reconcile data, update client information and produce reports from one comprehensive dashboard, reducing substantially the risks of rekeying data incorrectly or omitting individual funds or investments from an overview report.Flagstone’s integration onto the intelliflo platform enables advisers using intelliflo to see the performance of their clients’ existing Flagstone cash savings from their own intelliflo dashboard, create real-time reports based on these holdings as part of their wider financial management plans, and make recommendations on their ongoing management. Claire Jones, Head of Strategic Relationships and New Business at Flagstone, comments:“Financial advisers have always known the value of cash as a portion of their clients’ financial positions, and they play a crucial role in helping clients unlock the full potential of their cash. Working with financial advisers to make that role simpler and faster is core to what we do. We are delighted to become part of intelliflo’s ecosystem at a time when client appetite for cash as an asset class is higher than ever, and the need for financial advisers to be able to demonstrate cash management expertise is greater too.”. Nick Eatock, CEO at intelliflo, adds: “We’re excited to be partnering with Flagstone

IFA Magazine
May 7th, 2025
Flagstone Appoints Former Moneysupermarket Executive Darren Bentley As Chief Growth Officer

Former Chief Customer Officer for MoneySuperMarket and MoneySavingExpert has joined Flagstone, the UK’s largest savings platform* and the fintech engine behind the savings proposition for over 1,000 UK financial services providers, as Chief Growth Officer. Darren Bentley (pictured) brings to Flagstone two decades’ experience of leading growth strategies for some of the UK’s fast-growing, consumer-facing finance brands. Darren spent more than seven years at MoneySuperMarket (now Mony Group Plc), and was appointed to the executive team to lead marketing and growth strategies for the group’s three chief brands: MoneySuperMarket, TravelSuperMarket and MoneySavingExpert. Between joining the business and stepping down as Chief Customer Officer in 2019, the group doubled EBITDA (to £129m) and its market cap tripled (to £2.2 billion). Darren joins Flagstone at a pivotal point in the company’s growth trajectory. In 2024, Flagstone recorded its second consecutive year of profitability as revenue grew 48% to £55 million and the platform’s assets under administration increased by £1 billion a quarter to end the year at £16 billion. In the same period, Flagstone customers generated cumulative returns of more than £500 million on their savings.Simon Merchant, Co-Founder CEO of Flagstone, comments: “Adding Darren to our executive team is a coup for Flagstone. In the last two years, Flagstone has achieved formidable growth and satisfied an enormous demand for better, simpler savings for hundreds of thousands of individual and business savers. But the job is only part-way done