Full-Time

Senior Merchandise Planner

Posted on 5/8/2026

Dolls Kill

Dolls Kill

201-500 employees

Direct-to-consumer online edgy fashion

Compensation Overview

$110k - $120k/yr

Oakland, CA, USA

Hybrid

Category
Operations & Logistics (1)
Required Skills
NetSuite
Inventory Management
Forecasting
Excel/Numbers/Sheets
Requirements
  • 5–7+ years of Merchandise Planning, Allocation, or related experience in fast-paced retail or e-commerce (fashion strongly preferred)
  • Deep understanding of retail math, forecasting, inventory management, and open-to-buy discipline
  • Advanced proficiency in Excel/Google Sheets; experience with BI tools (e.g., Metabase), NetSuite, Amazon Seller Central, and Shopify is a plus
Responsibilities
  • Build, own, and manage department-level financial plans, including sales, margin, receipts, markdowns, and inventory targets
  • Translate company strategies into actionable plans by month, department, subclass, and delivery
  • Develop weekly sales forecasts, scenario models, and risk/opportunity analyses to inform business decisions
  • Partner with Finance to align on seasonal revenue, IMU, and margin expectations
  • Own open-to-buy for assigned departments; manage monthly reconciliation, purchasing strategies, and inventory flows
  • Monitor performance trends and drive in-season actions to maximize revenue and gross margin percentage; including chasing winners, reclassing inventory, and managing markdown and promo levers
  • Maintain optimal weeks-of-supply, turn targets, and sell-through health across channels (direct-to-consumer, marketplace, retail stores)
  • Identify and mitigate inventory liabilities; recommend exit strategies when needed
  • Collaborate with Buyers to create assortments that balance trend, depth, and profitability across major collections and seasonal programs (e.g., Halloween, Festival, Holiday)
  • Influence product strategy through insights from historical performance, category trends, and competitive analysis
  • Partner with Marketing on inventory availability, pricing strategy, and campaign alignment
  • Leverage advanced reporting and retail math to drive decision-making across the business
  • Build and maintain dashboards (Metabase, Google Sheets, Excel) to track KPIs, including turn tiers, SKU efficiency, forecast accuracy, margin performance, and channel-level sell-through
  • Ensure data integrity across planning systems (NetSuite, Shopify POS, Seller Central, and internal tools)
  • Identify opportunities to improve processes, automate reporting, and refine planning frameworks
  • Present business readouts, hindsight recaps, and strategic recommendations to senior leadership
  • Serve as a cross-functional thought partner in discussions around pricing, inventory risk, operational constraints, and growth opportunities

Dolls Kill is a global online boutique selling edgy, alternative fashion, footwear, accessories, and beauty inspired by punk, goth, glam, and festival styles. It sells directly to consumers through an online platform, with options for pre-orders and free worldwide shipping, plus pickup locations in cities like Los Angeles and San Francisco. The product lineup updates quickly through social media and influencer partnerships, targeting youth who want to express individuality. Its goal is to make distinctive, rebellious fashion accessible worldwide and grow its community through direct sales and exclusive pre-orders.

Company Size

201-500

Company Stage

Series B

Total Funding

$91.6M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Third Strawberry Shortcake collection expands into cottagecore homewares globally.
  • Spring Cleaning Sale offers 30-80% off March 20-23, 2026, boosting sales.
  • Free worldwide shipping and pre-orders optimize inventory for youth demographics.

What critics are saying

  • Strawberry Shortcake pivot dilutes punk-goth identity, alienating core customers.
  • Shein undercuts prices with cheap goth dupes, eroding market share rapidly.
  • Killstar steals niche with authentic goth quality and social media dominance.

What makes Dolls Kill unique

  • Dolls Kill curates punk, goth, rave, and festival styles via in-house and partner brands.
  • Founded in 2011, it licenses nostalgic brands like Delia's and Strawberry Shortcake.
  • Six distinct 'dolls' like goth Merci and punk Darby target subculture self-expression.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Dolls Kill who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Professional Development Budget

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Internet Archive
Feb 12th, 2024
Entrepreneurial Approach to Credit Risk | Salus Capital

Andrew H. Moser President/CEO 617 420 [email protected]

AnimationXpress
Dec 15th, 2023
This festive season, Wildbrain's 'Strawberry Shortcake' goes big with new specials, partnerships, product launches and more

Dolls Kill has launched their third Strawberry Shortcake collection with seasonal apparel, accessories and housewares perfect for staying warm and cozy, available in all Dolls Kill stores across the US and online globally.