Full-Time

Strategic Partnerships & Affiliate Specialist

Golden Hippo

Golden Hippo

201-500 employees

Direct-to-consumer marketing company

Consumer Goods

Junior, Mid, Senior

Canoga Park, Los Angeles, CA, USA + 1 more

Required Skills
Communications
SQL
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
Requirements
  • 3-5 years' experience in paid media marketing, account management and/or digital acquisition marketing
  • Strong knowledge of affiliate marketing, paid media marketing and/or e-commerce marketing
  • Experience navigating Ad Network interfaces including Facebook, Google, and Native Networks
  • Knowledge of and experience working with server to server tracking platforms (Everflow, Salesforce), implementing passback when necessary
  • Ability to track data and performance monitoring ROAS, AOV, LTV, and ad spends
  • Excellent interpersonal & communication skills both verbally and written with ability to build trust and nurture partner relationships
  • Ability to adapt in a fast-paced digital environment
  • Data-oriented with the ability to obtain relevant date with limited supervision
  • Working experience with SQL
  • Experience with Linear, CTV, Radio and attribution
  • Bachelor's degree in Marketing, Communications, Advertising or other relevant field preferred
Responsibilities
  • Support Head of Business Development with sourcing and negotiating new opportunities including but not limited to: partner agencies, affiliates, networks, flat fee/ cpa/ revshare placement, international and domestic and non-digital opportunities
  • Nourish relationships with new agencies and affiliates in order to maximize performance as well discover new advertising options
  • Negotiate fees with complete understanding of difference between flat fee, cpa, cpm, revshare placement
  • Build direct publisher and direct network relationships, negotiate contracts, launch campaign
  • Responsible for proving out and testing new traffic facilitating to Account Managers by onboarding all accounts with complete understanding of numerous media buying strategies and account manage while account is testing
  • Responsible for the day to day management of onboarding new accounts
  • Collaborate with offer managers, tech, copywriting, creative teams to ensure maximum performance of test
  • Responsible for proving out and testing new traffic before they get passed on to Account Managers
  • Initiating and implementing optimization strategies (Including negotiating placements, testing different funnels, performance) to maximize performance
  • In depth data analysis of metrics such as CTR, CVR, AOV, LTV with the use of Supermetrics, Big Query and Excel
  • Nourishing relationships from their inception in order to carve out new revenue streams for the company
  • Responsible for staying on top of industry trends and recommending improvements
  • Will travel occasionally to industry events

Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.

Company Stage

N/A

Total Funding

$354M

Headquarters

Los Angeles, California

Founded

2010

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

1%

2 year growth

18%

Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen

INACTIVE