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Full-Time

Customer Marketing Manager

B2B Saas

Confirmed live in the last 24 hours

Veritone

Veritone

201-500 employees

AI-powered data analytics and insights platform

AI & Machine Learning
Government & Public Sector
Data & Analytics

Compensation Overview

$70kAnnually

+ Incentive Compensation + Health Benefits + Retirement Benefits + Life Insurance + Paid Time Off + Parental Leave

Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Customer Service
Requirements
  • Bachelor’s degree in Marketing, Communications, Business or a related field
  • At least three years of customer marketing experience in a B2B environment with a proven track record of creating and managing compelling customer marketing campaigns that deliver measurable results
  • Experience with email marketing platforms and content management systems (Pardot experience preferred but not required)
  • Familiarity with peer review sites and online reputation management (G2 experience preferred but not required)
  • Experience working with sales and customer success teams to activate campaigns and programs
  • Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
  • Experience facilitating customer conversations and building relationships with executives and decision-makers
  • AI, machine learning and technology background are a plus
  • Exceptional writing, editing and storytelling skills
  • Strong analytical skills to monitor the effectiveness of customer-facing campaigns and make data-driven decisions
  • Excellent project management and time management skills with the ability to handle multiple tasks and deadlines
  • Creative thinker with a data-driven approach to marketing
  • Strong interpersonal skills and the ability to build relationships with customers and internal teams
  • Highly organized and strongly self-motivated
Responsibilities
  • Design and execute customer-facing programs to increase engagement and promote additional products and services to existing customers in the media, entertainment, public sector and talent acquisition industries
  • Create, manage and distribute customer-centric content across various channels to ensure a seamless and integrated experience
  • Monitor, analyze and report on the effectiveness of campaigns to make data-driven decisions that will optimize marketing strategies and tactics
  • Gather and analyze customer feedback by conducting surveys, focus groups and other methods to gather customer feedback
  • Work closely with sales, product development and customer service teams to ensure alignment of marketing efforts
  • Own our quarterly customer newsletter by curating and creating engaging content that communicates company updates, product developments, industry insights and customer success stories
  • Develop and promote customer case studies by conducting customer interviews, gathering data and writing detailed stories that showcase customer achievements
  • Maintain and enhance Veritone’s presence on peer review sites (e.g., G2, Trustpilot, Capterra), including developing campaigns that encourage satisfied customers to leave positive reviews and reporting on review site performance

Veritone provides AI-powered solutions through its aiWARE platform, which helps businesses and government organizations convert audio, video, and other data into actionable insights. The aiWARE system orchestrates various machine learning models to analyze data, enabling clients to make informed decisions based on complex information. Unlike many competitors, Veritone focuses on industry-specific applications, serving clients in sectors like media, legal, and public safety. The company's goal is to optimize operations and enhance decision-making processes for its diverse clientele by offering customized AI solutions and intelligent process automation.

Company Stage

Grant

Total Funding

$392.8M

Headquarters

Costa Mesa, California

Founded

2014

Growth & Insights
Headcount

6 month growth

7%

1 year growth

9%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Veritone's availability in AWS Marketplace enhances its reach and ease of deployment, particularly for public sector clients, driving potential growth and scalability.
  • Winning the NAB Product of the Year award multiple times underscores Veritone's leadership and innovation in AI technology, boosting its market credibility.
  • The launch of the AI consulting and services group positions Veritone as a key player in facilitating AI adoption, potentially leading to increased revenue and market influence.

What critics are saying

  • The rapidly evolving AI market requires continuous innovation, and failure to keep pace could result in loss of competitive edge.
  • Dependence on strategic partnerships, like the one with CAA, means that any disruption in these relationships could impact Veritone's business operations and growth.

What makes Veritone unique

  • Veritone's aiWARE platform uniquely orchestrates multiple machine learning models to transform complex data into actionable insights, setting it apart from competitors who may offer more siloed solutions.
  • The company's focus on human-centered AI solutions, particularly in sectors like media, entertainment, and public safety, provides specialized, industry-specific applications that many general AI providers lack.
  • Veritone's strategic partnerships, such as with Creative Artists Agency for theCAAvault, highlight its ability to deliver innovative, secure AI solutions tailored to niche markets.

Benefits

Competitive salary

Flexible PTO

Remote first environment

Recognition programs

Stock options

Mindfulness resources

401K matching

Medical, dental, & vision coverage