Full-Time

Customer Marketing Manager

B2B Saas

Confirmed live in the last 24 hours

Veritone

Veritone

501-1,000 employees

AI-powered data analytics and insights platform

Data & Analytics
AI & Machine Learning

Compensation Overview

$70kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Business or a related field
  • At least three years of customer marketing experience in a B2B environment with a proven track record of creating and managing compelling customer marketing campaigns that deliver measurable results
  • Experience with email marketing platforms and content management systems (Pardot experience preferred but not required)
  • Familiarity with peer review sites and online reputation management (G2 experience preferred but not required)
  • Experience working with sales and customer success teams to activate campaigns and programs
  • Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
  • Experience facilitating customer conversations and building relationships with executives and decision-makers
  • AI, machine learning and technology background are a plus
  • Exceptional writing, editing and storytelling skills
  • Strong analytical skills to monitor the effectiveness of customer-facing campaigns and make data-driven decisions
  • Excellent project management and time management skills with the ability to handle multiple tasks and deadlines
  • Creative thinker with a data-driven approach to marketing
  • Strong interpersonal skills and the ability to build relationships with customers and internal teams
  • Highly organized and strongly self-motivated
Responsibilities
  • Design and execute customer-facing programs to increase engagement and promote additional products and services to existing customers in the media, entertainment, public sector and talent acquisition industries
  • Create, manage and distribute customer-centric content across various channels to ensure a seamless and integrated experience
  • Monitor, analyze and report on the effectiveness of campaigns to make data-driven decisions that will optimize marketing strategies and tactics
  • Gather and analyze customer feedback by conducting surveys, focus groups and other methods to gather customer feedback
  • Work closely with sales, product development and customer service teams to ensure alignment of marketing efforts
  • Own our quarterly customer newsletter by curating and creating engaging content that communicates company updates, product developments, industry insights and customer success stories
  • Develop and promote customer case studies by conducting customer interviews, gathering data and writing detailed stories that showcase customer achievements
  • Maintain and enhance Veritone’s presence on peer review sites (e.g., G2, Trustpilot, Capterra), including developing campaigns that encourage satisfied customers to leave positive reviews and reporting on review site performance

Veritone provides AI-powered solutions through its proprietary platform, aiWARE, which helps businesses and government organizations convert audio, video, and other data into actionable insights. The aiWARE system orchestrates various machine learning models to analyze data, enabling clients to make informed decisions based on complex information. Unlike many competitors, Veritone focuses on industry-specific applications, serving clients in sectors such as media, legal, and public safety. The company's goal is to optimize operations and enhance decision-making processes for its diverse clientele by offering customized AI solutions and intelligent process automation.

Company Stage

IPO

Total Funding

$67M

Headquarters

Costa Mesa, California

Founded

2014

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Veritone's collaboration with AWS enhances AI capabilities and scalability.
  • The launch of Veritone Data Refinery transforms unstructured data into AI-ready assets.
  • Growing demand for AI in media and entertainment boosts Veritone's market potential.

What critics are saying

  • Increased competition from AI providers like C3.ai and Palantir.
  • Potential over-reliance on AWS partnerships could lead to vulnerabilities.
  • Regulatory pressures on AI in public safety may impact Veritone's deployments.

What makes Veritone unique

  • Veritone's aiWARE platform orchestrates diverse machine learning models for data analysis.
  • The company offers industry-specific AI solutions for media, legal, and public safety sectors.
  • Veritone transforms complex data into actionable insights, enhancing decision-making processes.

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Benefits

Competitive salary

Flexible PTO

Remote first environment

Recognition programs

Stock options

Mindfulness resources

401K matching

Medical, dental, & vision coverage