Full-Time

Brand Manager

Posted on 9/13/2024

Meati Foods

Meati Foods

51-200 employees

Produces plant-based meat alternatives from mycelium

Food & Agriculture
Consumer Goods

Compensation Overview

$90k - $120kAnnually

+ Bonus + Equity

Mid

Boulder, CO, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Social Media
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in brand management within the food or CPG industry.
  • Proven experience developing and executing brand strategies in a fast-paced environment.
  • Strong understanding of digital marketing, social media, and e-commerce trends.
  • Excellent project management and organizational skills with a strong attention to detail.
  • Creative thinker with a passion for storytelling and innovation.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Strong analytical skills and experience with brand performance metrics.
Responsibilities
  • Lead the development and execution of the brand’s positioning, messaging, and visual identity. Align the brand strategy with the company’s overall vision and goals.
  • Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
  • Conduct market research to understand consumer behavior, market trends, and competitor analysis. Leverage insights to drive brand growth and positioning.
  • Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
  • Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
  • Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand’s reach.
  • Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
  • Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
  • Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand.

Meati Foods creates plant-based meat alternatives using mycelium, the nutrient-rich root of mushrooms. Their products are designed for health-conscious and environmentally aware consumers who want sustainable food options. By mimicking the taste and texture of traditional meat, Meati Foods provides a solution that avoids the environmental impact of animal farming. Their products are sold through major retailers like Super Target and directly to consumers via their website. What sets Meati Foods apart from competitors is their focus on mycelium, which is high in protein and free from common allergens like soy, gluten, and wheat. The company's goal is to meet the growing demand for animal-free meat products as more consumers seek healthier and more sustainable food choices.

Company Stage

Series C

Total Funding

$370.9M

Headquarters

Chicago, Illinois

Founded

2017

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-21%

2 year growth

-20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased consumer interest in health drives demand for Meati's products.
  • Advancements in fermentation technology may reduce production costs for Meati.
  • Retailers are dedicating more shelf space to plant-based products.

What critics are saying

  • Ongoing IP disputes with The Better Meat Co. could harm Meati's reputation.
  • Recent executive turnover may indicate instability within the company.
  • Multiple layoffs suggest potential financial strain and impact on morale.

What makes Meati Foods unique

  • Meati Foods uses nutrient-rich mushroom root for its meat alternatives.
  • The company focuses on health-conscious and environmentally aware consumers.
  • Meati Foods offers soy, gluten, and wheat-free products.

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