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Full-Time

Brand Manager

Confirmed live in the last 24 hours

Meati Foods

Meati Foods

51-200 employees

Sustainable, nutritious mushroom-based meat alternatives

Food & Agriculture
Consumer Goods

Compensation Overview

$90k - $120kAnnually

+ Bonus + Equity

Mid

Boulder, CO, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Branding/Brand Strategy
Social Media
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in brand management within the food or CPG industry.
  • Proven experience developing and executing brand strategies in a fast-paced environment.
  • Strong understanding of digital marketing, social media, and e-commerce trends.
  • Excellent project management and organizational skills with a strong attention to detail.
  • Creative thinker with a passion for storytelling and innovation.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Strong analytical skills and experience with brand performance metrics.
Responsibilities
  • Lead the development and execution of the brand’s positioning, messaging, and visual identity. Align the brand strategy with the company’s overall vision and goals.
  • Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
  • Conduct market research to understand consumer behavior, market trends, and competitor analysis. Leverage insights to drive brand growth and positioning.
  • Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
  • Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
  • Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand’s reach.
  • Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
  • Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
  • Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand.

Meati Foods offers a line of cutlets and steaks made from nutrient-rich mushroom root, providing a sustainable and nutritious alternative to meat. The product is cultivated using modernized natural processes, with plans for a national omni-channel footprint by late 2023.

Company Stage

Series C

Total Funding

$548.2M

Headquarters

Chicago, Illinois

Founded

2017

Growth & Insights
Headcount

6 month growth

-12%

1 year growth

-21%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Meati's rapid retail expansion to over 7,000 locations indicates strong market acceptance and growth potential.
  • The appointment of Phil Graves as CEO, with his extensive experience in scaling mission-driven organizations, could drive profitability and operational efficiency.
  • The company's innovative use of MushroomRoot protein positions it as a leader in sustainable and environmentally friendly food technology.

What critics are saying

  • The ongoing IP dispute with The Better Meat Co. could result in financial and reputational damage.
  • Recent layoffs and restructuring efforts may impact employee morale and operational stability.

What makes Meati Foods unique

  • Meati Foods leverages mycelium-based protein, a unique approach in the alt-protein market dominated by plant-based and lab-grown meat alternatives.
  • The company's significant funding of $365 million and large-scale production at its 'Mega Ranch' set it apart from competitors with more modest resources.
  • Meati's focus on whole cuts like steaks and cutlets, rather than processed meat alternatives, offers a distinct product line.