Are you a leader and media planning expert within the digital media space who is also passionate about the latest innovations in advertising? Are you motivated to find the most optimized, strategic media package for client KPIs in the gaming and tech categories? Do you have institutional pricing and packaging knowledge for gaming and tech? If so, we want to hear from you!
What you’ll be doing...
As a Senior Manager within the Media Planning team, you will be a key leader for the gaming, entertainment, technology, wealth and women’s lifestyle verticals, spearheading pricing and packaging strategy for net new business, including developing the right rate cards, productizing branded content packages for the gaming and tech verticals, while meeting the demands of category-specific RFP proposals in collaboration with sales and creative counterparts.
In this player/coach role, you will play an integral role in building out this category’s branded content strategy, requiring extensive market expertise in tech and gaming, with an established track record of creating plans, providing pricing/rate expertise across products, and optimizing deals that meet client KPIs. This is in conjunction with managing members of our Media Planning team, and playing a critical role in the management and dissemination of this key information.
Key Responsibilities:
- Strategically build the right rate cards for the categories under Gaming, Tech, Entertainment, Wealth and Women’s Lifestyle in partnership with sellers to understand what’s right for the market
- Intimate competitive knowledge of custom content and social rates, along with 360 integrated content mix including events, influencer / creators, etc.
- Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
- Maintain a deep understanding of Future’s gaming and tech’s business offerings, rate card and site capabilities
- Build media plans and decks when applicable that range across scalable budgets that include (but are not limited to) native content, social media, display media, influencer, experiential, etc.
- Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
- Support in packaging new opportunities to bring to market
- Possess intimate knowledge of client(s) within the gaming and tech categories, understanding the competitive landscape, industry trends, and overall marketing goals
- Play a critical role in pipeline tracking and processing of deals within our financial and order management systems
- Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
- Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team’s planning strategy
- Understand marketplace dynamics and become industry expert
Experience that will put you ahead of the curve...
- Bachelor’s Degree
- 10+ years experience in media planning/account management as well as 4+ years experience in people management
- Experience in building media plans required
- Proficiency in CRM (i.e. Salesforce) and OMS (i.e. OP1)
- Understanding of rates types and performance metrics within digital media landscape
- Experience working with planning for native content a plus
- Must be extremely detail oriented with exceptional organizational skills
- Excellent communication skills
- Knowledge of ad specs and 3rd party tracking capabilities required
What’s in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.
Additional benefits include health Insurance; ranging from medical to dental and even vision care.
401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.
And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.
Internal job family level C5
Please note, the salary range for this position is $120,000-$130,000
This is a Hybrid role from our New York office, working three days from the office, two from home.
Who are we…
We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
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