Full-Time
Contract – Brand Management Coordinator
Posted on 12/16/2024
Crunchyroll
1,001-5,000 employees
Streaming service for anime and dramas
Compensation Overview
$26.44 - $33.65Hourly
Junior, Mid
Culver City, CA, USA
- 2+ years of operational experience working with assets and approvals in the licensing or entertainment field
- Experience with project management
- Experience communicating with partners from different cultural backgrounds, particularly Japanese business culture
- Experience working with globally distributed partners (external and internal) around process improvement.
- Experience creating reports and dashboards
- Strong interest in anime and Japanese pop culture is a huge plus
- Japanese fluency is preferred.
- Have a Bachelor’s degree in communications, business, or marketing
- manage the anime approval submission process for the Marketing organization
- participate in the planning process for SVOD and theatrical promotions
- support the Brand Managers in building meaningful relationships with Japanese, Chinese and Korean creators and licensors
- lead the approval process for our titles
- ensure the impact and delivery of the company goals in both mature and developing markets
- communicate and guide creators and licensors throughout the approval process
Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. It operates on a subscription-based model, offering both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. This dual revenue approach, combining advertising and subscription fees, allows Crunchyroll to cater to different audience segments. The company also sells merchandise related to anime and has started producing original anime series to attract more subscribers. What sets Crunchyroll apart from competitors like Netflix and Hulu is its exclusive focus on niche content that appeals to dedicated fans, fostering a strong community around its platform.
Company Stage
Acquired
Total Funding
$4.7M
Headquarters
San Francisco, California
Founded
2006
6 month growth
↑ 3%1 year growth
↑ 14%2 year growth
↑ 26%
Simplify's Take
What believers are saying
- Increased demand for anime merchandise boosts Crunchyroll's revenue from physical product sales.
- App launches on Xfinity and Xumo expand Crunchyroll's accessibility and audience reach.
- English dubs for popular series attract non-Japanese speaking audiences, broadening viewership.
What critics are saying
- Locking One Piece episodes behind a paywall may alienate free-access users.
- David Wald's departure citing 'abuses' could harm Crunchyroll's industry reputation.
- High-priced Blu-ray collections may not appeal in a predominantly digital streaming market.
What makes Crunchyroll unique
- Crunchyroll focuses exclusively on anime and Asian media, unlike general streaming services.
- It offers both ad-supported and premium ad-free memberships, catering to diverse audience needs.
- Crunchyroll produces original anime series, enhancing its unique content offerings.
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