Healthcare Professional Marketing Manager

Summary:

We are seeking a strategic and driven HCP Marketing Manager to lead and execute key initiatives that drive product adoption and commercial success. This role is ideal for a marketing professional who thrives in a fast-paced, hands-on environment and is passionate about developing impactful content, enabling sales teams, and translating clinical insights into compelling marketing strategies and content.

The HCP Marketing Manager will play a pivotal role in shaping our healthcare professional (HCP) marketing efforts, leading campaign development, sales enablement, and cross-functional collaboration. This individual will play a crucial role in developing and executing marketing strategies that support product growth, enhance customer engagement, and strengthen brand positioning.

In This Role, You Will:

Sales Enablement & Collateral Development

• Oversee the creation and optimization of sales tools, presentations, and collateral tailored to various customer segments and sales stages.  
• Collaborate with Sales leadership to identify gaps and opportunities in training and messaging resources.  
• Ensure alignment of sales materials with brand strategy and product positioning.  
• Collaborate with sales training to manage a sales enablement content calendar to ensure the timely and consistent rollout of relevant collateral, messaging updates, and training resources.  

Content Development & Campaign Support

• Lead the development of key HCP marketing campaigns, including messaging, content strategy, and sales collaterals (e.g., brochures, sell sheets, case studies, product presentations)  
• Translate clinical data and technical product information into impactful marketing narratives and tools.  
• Partner with Marcom and external agencies to manage campaign calendars, workflows, and creative execution strategy. 

Creative & Visual Communications

• Guide the development of visual assets including infographics, presentations, and product visuals that reflect a consistent brand identity.  
• Manage basic video production and editing for training, testimonials, and product demonstrations.  
• Liaise with design vendors and agencies to ensure timely delivery and quality of creative assets.  

Supporting Other Cross-Functional Activities

• Collaborate with Sales, Product Marketing, and Clinical teams to ensure marketing efforts are aligned with business goals.  
• Support the execution of clinical and competitive marketing tactics that support product adoption.  
• Stay informed on industry trends and competitor activity to help inform messaging and content development.  

Who You Will Report To:

• Sr. Marketing Manager

Requirements:

• 8+ years of experience in commercial marketing, preferably in medical devices, healthcare, or life sciences. 6+ years with an advanced degree.  
• Strong experience in sales enablement, content development, and campaign execution.  
• Strong understanding of collaborating with sales, product, and clinical teams   
• Ability to translate clinical and technical information into customer-friendly messaging.  
• Strong attention to detail   
• Proficiency in design tools (e.g., Adobe Creative Suite, Canva) and basic video editing software.  
• Excellent project management, communication, and organizational skills.  
• Comfortable working independently and managing multiple priorities.  
• Education: Equivalent work experience or Bachelor’s degree in marketing, business administration, or a related field  
• Analytical mindset with proficiency in  KPI tracking.  
• Experience working in a start-up or high-growth environment  
• Knowledge of regulatory requirements and compliance standards for medical devices.  
• Work location:  In-office, hybrid, or remote  
• Travel: 30% travel  
• Full-time employment  
• Compliance with relevant county, state, and Federal rules regarding vaccinations. 

What We Offer:

At Calyxo, you will be part of a knowledgeable, high-achieving, experienced, and fun team. You will work in a diverse work environment with experienced, proven leaders and have an opportunity to shape our company culture. You will experience constant learning and dynamic challenges to help you grow and be the best version of yourself.

We also offer an attractive compensation package, which includes

• A competitive base salary range of $135,000 to $165,000 and a variable incentive plan

• Stock options—ownership and a stake in growing a mission-driven company

• Employee benefits package that includes 401(k), healthcare insurance, and paid vacation