Job Description
The position is based out of New York, Chicago, or San Francisco.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn Marketing Solutions: We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic channels. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
Strategic Accounts, LinkedIn Marketing Solutions, is searching for a Lead Client Solutions Manager to manage relationships with our largest and often most complex customers. This person will leverage their knowledge of online media, communication and relationship building skills, and analytical abilities to provide campaign intelligence and campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients. The Lead Client Solutions Manager will be measured by their ability to build, cultivate, and partner with our clients as well as their ability to drive incremental revenue. The Lead Client Solutions Manager is a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.
Responsibilities:
- Build trusted relationships with clients providing best-in-class customer experience by proactively identifying and solving customer challenges.
- Partner with cross-functional teams across Insights, Marketing, Media Operations, etc. to collaborate on campaign activation and drive toward client goals
- Be a consultative seller to renew and grow client investments.
- Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are achieved.
- Consult and own all aspects of the client’s media campaigns including targeting, implementation, creative and content quality, optimization, performance, and proving ROI through campaign insights.
- Apply rigor and use technology to design account plans to meet revenue goals.
- Support customer communication and education including a best-in-class onboarding experience and ad hoc platform education needs.
- Drive new product adoption and partner technology integration to enable client success and efficiency.
- Collaborate with product teams to improve service offerings and campaign management tools and ensure our customer needs are met.
Qualifications
Basic Qualifications
- BA/BS degree or equivalent practical experience
- 7+ years of experience in advertising, marketing, media
- 2+ years of media sales experience and account management
Preferred Qualifications:
- 7+ years of auction based or programmatic campaign management and optimization experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks)
- Demonstrated ability to understand marketing & digital media metrics
- Ability to conduct regular forecasts and reports
- Ability to think strategically with a proven track record of achieving results by connecting a customer’s pressures with data-driven products and solutions
- Demonstrated understanding of internet advertising technology and marketing automation
- Know-how of the digital industry landscape
- Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
- Strong executive engagement and stakeholder management skills, ownership of agency and client relationships
- Ability to build insights backed, narrative to support strategic sales pitches, strong storyteller
- Ability to work independently and collaborate cross-functionally
- Demonstrated commitment to understanding and prioritizing the needs of the customer
- Know-how of sales planning & CRM tools
Suggested Skills:
- Digital Marketing
- Digital Advertising
- Strategic Communications
- Solution-based Selling
- Campaign Management
LinkedIn is committed to fair and equitable compensation practices.The pay range for this role is $189,000 to $287,000 (On Target Earnings). Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.