About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honours include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
Job summary
We are seeking a confident and experienced Marketing Director to lead a highly capable and passionate marketing and communications team at Edelman. The marketing function works across a range of cross-sector programmes, IP, events, partnerships and employee initiatives. All with the aim to create a pipeline of content across channels and formats that brings fame and recognition to Edelman whilst driving growth through lead generation and engagement with clients and prospects. You will work as part of the regional team with a view to develop and execute the marketing and communications strategy for the agency in the UK specifically.
In this role, the Marketing Director will manage and co-ordinate all day-to-day marketing and communications activity, with a focus on planning, project management, delivering lead gen campaigns, and executing corporate communications initiatives and campaigns that support the firm’s growth strategy.
This role is for someone with significant, well-rounded B2B marketing experience whose core skill set combines brand communications and reputation management, digital marketing, event presence and execution, lead generation and employee engagement.
Key responsibilities:
- Work alongside the Head of Marketing, EMEA to execute a UK marketing strategy that supports Edelman’s business plan and growth strategy
- Develop a plan for all marketing campaigns and initiatives ensuring they are aligned to clear and achievable objectives and deadlines
- Oversee the day-to-day execution of the marketing team’s activity including corporate communications, PR, events, content, IP, digital, case studies, and CRM management
- Lead team members on a day-to-day basis to ensure that deadlines are being met, and projects and campaigns are delivered on time with high-quality execution
- Play a strategic role within the business to input to and drive important business critical initiatives including diversity and inclusion, gender pay gap reporting, employee experience, citizenship – including how they impact both our internal and external reputation
- Oversee the development, execution and reporting of content lead “lead generation”
- Work closely with the new business team to establish closer integration between the two functions with the aim to create and execute marketing campaigns and activity that drives new business.
- Develop campaigns in partnership with leadership that support the priority business growth areas
- Develop and implement a media strategy that positions Edelman and its employees as leaders within the marketing, communications and creative industries
- Curate and manage a pipeline of profiling opportunities for executives and experts from across the business to elevate the profile of the agency and its talent
- Act as brand guardian by ensuring output of high-quality and inspiring content
Key Requirements:
- Significant, well-rounded marketing experience in positions of increasing responsibility
- Galvanising, energetic and empathetic leadership – someone who empowers and coaches teams to deliver success whilst being an effective decision maker who provides leadership across planning, creation and execution of all marketing activity.
- Ability to interpret and operationalise business strategy, aligning team activities, ensuring efficient and effective operational excellence that support business goals.
- Demonstrable project management skills and an innate capacity for organisation
- Robust understanding of current and future integrated marketing concepts, strategy and best practice
- Excellent written and oral communication skills with strong attention to detail
- Excellent copywriting and editing skills
- Proven ability to engage and manage senior stakeholders
- Work collaboratively across functions to deliver results in all parts of the business and bring a business partnership mindset to the role.
- Demonstrable knowledge of current affairs, trends and industry topics
- Experience in managing CRM systems and creating effective lead gen campaigns
- Experience in dealing with the media
- Friendly, approachable manner with a flexible attitude to work, with the ability to build relationships collaboratively across the business at all levels
- Ability to use own initiative whilst working to tight deadlines in a demanding environment
- Excellent Microsoft Office skills including Teams
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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