Full-Time

Vice President – Investment Lead

Posted on 8/19/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Expert

Philadelphia, PA, USA

Hybrid role requiring three days in-office each week.

Category
Investment Banking
Finance & Banking
Required Skills
Communications
Management
SQL
Requirements
  • 12+ years of industry experience in media planning and buying.
  • Expertise in all channels, audiences, and campaign types (Digital - Endemic/Lifestyle, Video, Audio - Terrestrial & Streaming, Print, OOH, HCP, and Payer/Managed Markets)
  • Proficiency in business intelligence software (SQL, MicroStrategy, Datorama) and an understanding of data manipulation.
  • Demonstrate a continuous improvement mindset.
  • Exhibits leadership, time management, and organizational skills.
  • Ability to manage challenging situations.
  • Capability in building and maintaining client and marketplace relationships.
  • Exceptional critical thinking, problem-solving, and communication skills.
Responsibilities
  • Expert understanding of agency operations and client goals.
  • How to translate client goals into investment marketplace strategies.
  • Knowledge of the marketplace, including digital, print, audio, video, social, search, and programmatic channels.
  • Expertise in marketplace partnership opportunities, deals, terms, and the agency contracting process.
  • Oversee and integrate client context into marketplace overviews, POVs, and new partnership opportunities. Contribute to the channel mix process and marketplace trends.
  • Cultivate relationships with PMX and PHM Product Lab to align client needs and identify gaps.
  • Ensure marketplace recommendations align with strategic goals. Collaborate with teams to validate tactical recommendations and develop meaningful partnerships.
  • Create and manage client JBPs, ensuring additional value is delivered.
  • Ensure adherence to the Investment Management Process (Buying, Monitoring, Reconciling, Closing) and stay updated on process changes.
  • Manage all client dollars in the marketplace and maintain accurate financial documentation.
  • Coordinate crisis and compliance management in response to adverse marketplace events.
  • Guide teams and partners to extract maximum value from partnerships. Report on marketplace value.
  • Create benchmarks, proof points, and above-client insights. Accountable for ongoing marketplace intelligence, POVs, and marketplace 101s and education days. Drive POVs on new investment offerings, processes, and technologies. Responsible for the assignment and execution of ad hoc projects.
  • Develop and maintain relationships with important partners, including clients, our teams, and marketplace partners.
  • Be the escalation point for all investment-related issues.
  • You will be accountable for team staffing, talent development, and operations.
  • Provide clear goals, priorities, and success metrics to partners.
  • Foster a positive work environment and manage and mentor junior team members.
  • Collaborate with leadership across teams and contribute to new business efforts.
  • Represent PHM in the marketplace and attend industry events.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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