Overview

As a member of the natural resources industry team, you’ll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You’ll partner with industry subject matter experts to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets. In addition, you will work with key internal stakeholders on developing forward-leaning activities that position Esri in the market longer-term. You will help to monitor, understand, and document policy and legislative priorities as well as technology trends, to develop long-term strategies and thought leadership activities.

Responsibilities

• Develop and coordinate the execution of integrated marketing campaigns and tactics
• Create campaign assets such as messaging, collateral, and digital content that contribute to overall campaign success
• Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
• Deliver campaign assets on time and on budget
• Work with marketing and industry managers; specialists; and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
• Track campaign progress at every step and manage campaign activity reports and ROI analytics
• Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
• Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance

Requirements

• 1+ years of relevant marketing experience 
• Time management, resource management, and project management skills
• Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
• Possess incredible drive and follow through
• Quick learner with a positive attitude
• Strong decision-making, problem resolution, and creative thinking skills
• Excellent written and verbal communication skills
• Ability and willingness to travel internationally
• Bachelor’s in marketing, business, geography, GIS, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Familiarity with sales and marketing automation systems such as Pardot, Adobe Analytics, and Salesforce

#LI-TA1

#LI-Hybrid