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Full-Time

Senior Copywriter

Posted on 7/2/2024

The Honest Company

The Honest Company

201-500 employees

Eco-friendly consumer goods and subscription services

Consumer Goods

Compensation Overview

$77k - $105kAnnually

Senior

Culver City, CA, USA

Requires onsite presence in Playa Vista, CA for hybrid work setup.

Category
Content & Writing
Copywriting
Required Skills
Communications
Journalism
Marketing
Requirements
  • Bachelor’s degree (English, journalism, or other relevant area of study preferred)
  • 3-5 years of copywriting experience (Beauty, personal care, or Baby Brand experience preferred)
  • Online and e-commerce copywriting experience
  • Superior writing and proofreading skills with an excellent command of grammar
  • Familiarity with basic industry style guide standards
  • Ability to organize, interpret and clearly present scientific information to a general audience
Responsibilities
  • Work collaboratively in a cross-functional environment to ideate and develop engaging messaging for all online and offline marketing assets.
  • Create relevant and meaningful communications across marketing channels, including email, social, blog, paid media and d2c + retailer website.
  • Write inspiring, original and engaging copy for product descriptions.
  • Support creative team to development compelling storytelling and narratives for seasonal campaigns.
  • Contribute to larger product, campaign and/or brand initiatives, including helping to ideate messaging, storyboards, scripts, and taglines for launches.
  • Support initiatives to establish and refine brand identity and Tone + Voice.
  • Build systematic copy templates for evergreen work to save time for more creative endeavors.
  • Push the creative boundaries of our legal and regulatory requirements.

The Honest Company provides a range of eco-friendly consumer goods, including beauty, baby, and cleaning products. Their products are designed with clean, safe ingredients and are dermatologist-approved, appealing to health-conscious consumers who value sustainability and ethical practices. The company operates primarily through direct-to-consumer sales on its website, offering subscription services like the Diapers & Wipes Bundle, which allows customers to save on regular shipments. This model not only ensures convenience for customers but also creates a steady revenue stream for the company. What sets The Honest Company apart from its competitors is its strong commitment to transparency, social justice, and human rights, which is reflected in its business practices and product offerings. The company's goal is to deliver high-quality, sustainable products while maintaining ethical standards throughout its supply chain.

Company Stage

Series E

Total Funding

$497M

Headquarters

Los Angeles, California

Founded

2012

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent leadership appointments, including a new CFO and Chief People Officer, signal a strategic focus on growth and operational excellence.
  • Expanding partnerships, such as with Tinuiti, highlight the company's commitment to marketplace expansion and sustained growth.
  • The Honest Company's dedication to clean, dermatologist-approved products continues to attract a loyal customer base, ensuring long-term brand loyalty.

What critics are saying

  • The departure of founder Jessica Alba as Chief Creative Officer may impact brand perception and creative direction.
  • The competitive landscape in the eco-friendly consumer goods market requires continuous innovation to maintain market share.

What makes The Honest Company unique

  • The Honest Company stands out with its strong commitment to sustainability and ethical practices, appealing to health-conscious consumers.
  • Their direct-to-consumer model, combined with subscription services, ensures a steady revenue stream and fosters customer loyalty.
  • The company's transparency in ingredient sourcing and product formulation builds trust and sets it apart from competitors in the consumer goods market.

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