Facebook pixel

Senior Creative Strategist
Confirmed live in the last 24 hours
Experience Level
  • Understanding and defining the aspects of a Brand that will most connect with a consumer's needs, and using that information to create ads that grab their attention
  • Writing copy that converts. Whether it's in paid social ads, on a client's website, or in ad text and headlines, your writing is the first step in converting the customer
  • Collaborating with Vayner Creators to make finely tuned creative and serving as the last line of quality control
  • Recognizing trends in the data that highlight opportunities to improve creative and solve weaknesses in the funnel
  • Long term thinking. Anticipating client needs before they arise and building plans to keep creation running like a well-oiled machine
  • 3+ years of advertising experience, developing and creating for digital / social strategies + campaigns. Bachelor's degree a plus
  • A strong understanding of what makes good copy and how to connect to a diverse customer base
  • Experience with Facebook Ads Manager and an understanding of terms like: ROAS, CTR, CVR
  • Be adaptable, understanding and enforcing that a big idea can come from anywhere
  • Understanding of industry and digital best practices coupled with a strong knowledge of platform/Industry/creative trends, in order to articulate and strategically apply to creative executions
  • Have a strong creative vision and understanding of client/ agency business needs and objectives, with a strong understanding of a brand in different spaces
  • Excellent written and verbal communication skills
  • Quick learner
  • High EQ
  • Ability to maintain composure in high-pressure situations
  • Some design or production experience (Photoshop, Premiere Pro, etc)
  • Can combine creativity and analytics with the ability to convert into a story
  • Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc
  • Exact compensation may vary based on skills, experience, and location
  • Base Salary $95K - $125K
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
  • Take full ownership of a variety of clients' creative strategy and execution from ideation through post-production
  • Develop insights and deep analysis of creative performance across multiple platforms, and use these insights to inform future creative plans
  • Work closely with Vayner production and post-production teams to execute the creative plan. Write briefs and copy for individual ads and ad text/headline, and provide detailed feedback to guide Editors in executing your briefs
  • Function as team's subject matter expert and go-to leading authority on assigned clients
  • Collaborate with inter-agency departments and teams to develop a variety of content needs that meets creative and strategic criteria (client briefs, feedback, client KPIs, etc.), and delivers on measurable business results for your client
  • Operate as quality control for all creative developed for your clients
  • Act as a dotted line to Director of Creative Strategy to ensure creative excellence and meeting of brand objectives
  • Create detailed pitch decks that explain your creative approach to the Director of Creative Strategy and to the client
  • Assist in the development of productions such as photo and video shoots. Be able to explain your vision to Creators
  • Must understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices, always seeking the next opportunity for your brands
  • Assist Director of Creative Strategy in streamlining creative processes to improve team structure at a wider level, providing input on wider operational systems as needed. If you see an inefficiency, call it out!

501-1,000 employees

Media consultancy