Full-Time

Marketing Manager

Updated on 5/7/2024

FalconX

FalconX

201-500 employees

Institutional crypto trading and management platform

Financial Services
Data & Analytics

Senior

New York, NY, USA

Required Skills
Market Research
Sales
Lead Generation
Hubspot
Salesforce
Marketing
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 5-7 years of experience in a marketing role, specifically in a Cryptocurrency, BlockChain, Web3, or Fintech B2B environment
  • Strong written and verbal communication skills
  • Proficient in marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and project management software
  • Familiar with lead generation tactics and sales enablement strategies
  • Analytical mindset with the ability to interpret data and derive insights
  • Excellent organizational skills and attention to detail
  • Ability to work in a fast-paced, collaborative environment
Responsibilities
  • Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.)
  • Develop and implement lead generation strategies to attract and nurture prospective customers
  • Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements
  • Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials
  • Conduct market research and competitive analysis to identify opportunities and trends
  • Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives
  • Monitor and report on campaign performance, providing insights and recommendations for optimization

FalconX offers FalconX 360, an institutional crypto trading platform that provides a unified investment and risk management solution. The platform leverages advanced technologies to enable seamless trade execution, credit and treasury management, prime offering, and market making for institutional investors.

Company Stage

Series D

Total Funding

$427M

Headquarters

San Mateo, California

Founded

2018

Growth & Insights
Headcount

6 month growth

21%

1 year growth

29%

2 year growth

65%