Full-Time

Brand Manager

Marketing, Innovation

Confirmed live in the last 24 hours

Kraft Heinz

Kraft Heinz

10,001+ employees

Produces and distributes food and beverages

Food & Agriculture
Consumer Goods

Compensation Overview

$118.4k - $148kAnnually

+ Bonus

Senior, Expert

Chicago, IL, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Product Design
Requirements
  • Bachelor’s Degree required; MBA preferred (Marketing emphasis is ideal)
  • 5+ years experience in marketing related role, preferably demonstrated successful innovation launches
  • Innovative mindset – is inherently innovative & collaborative and prioritizes resourcefulness over resources
  • Consumer first, iterative approach – a natural ability to put the consumer first, understand their pain & pleasure points and iterate quickly based on consumer learning
  • Strong storyteller and collaborator with the ability to blend art and science
  • Marketing passion - enthusiasm for consumer marketing, culture, new product ideas and trends
  • Demonstrated leadership skills - ability to inspire teams by forging strong relationships and commanding the respect/trust of others
  • Strong communication & simplification skills – ability to synthesize data/insights in order to tell and sell a strong story
  • Excellent Execution- propensity to move with speed/agility, fueled by an ownership mindset and strong time management skills
Responsibilities
  • Manage the creation and validation of a multi-year innovation strategy that is rooted in meaningful consumer pain points and white space in the kid & adult snacking categories
  • Execute the innovation strategy by collaborating with cross functional team (R&D, consumer insights, quality, legal, engineering, operations, sales and finance) to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions
  • Manage agency relationships for design of new products, and lead validation with consumers in partnership with the consumer insights team
  • Own innovation through the stage gate process, providing visibility to senior leaders on risks & opportunities, and aligning them to next steps/tradeoffs
  • Leverage syndicated data sources to understand own and competitor innovation performance, bringing forth insights and recommendations that drive business impact
  • Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations
  • Be a champion of an innovation culture across the Snacking team, bringing outside in, challenging the status quo and driving continuous improvement in how we innovate
Desired Qualifications
  • Experience in design thinking and agile innovation methodologies a plus

Kraft Heinz produces a wide range of food and beverage products, including condiments, sauces, cheese, dairy, meals, meats, refreshment beverages, and coffee. Their products are designed for various eating occasions, whether at home, in restaurants, or on the go. The company operates by selling these products through retail stores, online platforms, and foodservice establishments, catering to both individual consumers and large-scale food service providers. What sets Kraft Heinz apart from its competitors is its extensive portfolio of iconic brands, including several that generate over $1 billion in annual sales, and its commitment to quality, taste, and nutrition. The company's goal is to drive performance and transform the food industry through innovation and efficiency, while maintaining a trusted reputation among consumers worldwide.

Company Stage

IPO

Total Funding

N/A

Headquarters

Pittsburgh, Pennsylvania

Founded

1869

Simplify Jobs

Simplify's Take

What believers are saying

  • Kraft Heinz can expand its product line with plant-based and personalized nutrition offerings.
  • The company has opportunities to innovate in sustainable packaging solutions.
  • Kraft Heinz can diversify its product range with global flavors to meet consumer demand.

What critics are saying

  • Kraft Heinz faces a lawsuit over its Mac & Cheese product labeling.
  • New leadership appointments may lead to strategic shifts disrupting current operations.
  • The departure of key executives could result in a loss of strategic direction.

What makes Kraft Heinz unique

  • Kraft Heinz has a robust portfolio of iconic brands with global recognition.
  • The company is committed to innovation in plant-based and health-focused food products.
  • Kraft Heinz is enhancing its digital sales channels to capitalize on e-commerce growth.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Employee Discounts