Full-Time

Marketing Strategist

IMO Channel, Financial Planners, Marketers, Principles

Posted on 10/1/2024

Global Atlantic

Global Atlantic

1,001-5,000 employees

Provides capital and risk management solutions

Fintech
Financial Services

Compensation Overview

$77k - $146.5kAnnually

+ Bonus + Long-term Incentives + Sales Incentives

Senior

Hartford, CT, USA

Hybrid position requiring 3-4 days in-office in Hartford, CT.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • A bachelor’s degree in marketing, communications, business or related field is required.
  • 5+ years of related experience. Experience in sales and marketing of annuity products is preferred.
  • Ability to develop strong working relationships with sales partners.
  • Ability to understand and simplify complex products, sales concepts and strategies.
  • Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources.
  • Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
  • Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.
  • Excellent written, verbal and interpersonal communication skills.
  • Strong organizational skills and keen attention to detail.
  • Problem-solving skills, professionalism and judgment.
  • Ability and desire to work in a dynamic, fast-paced environment.
  • Ability to mentor other team members toward achieving a shared goal.
  • Strong collaborator, self-starter with a strong work ethic.
Responsibilities
  • Define and lead the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Independent distribution channel.
  • Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic.
  • Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.
  • Manage projects from idea development, execution, approval, deployment and analysis.
  • Utilize data and analytics to drive insights, optimize marketing strategies, and measure success.
  • Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.
  • Partner across marketing team to create digital and print collateral and Financial Professional communications in order to execute product/channel initiatives.
  • Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meet proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.

Global Atlantic Financial Group specializes in providing capital and risk management solutions for retirement and life insurance companies. They offer products like annuities, which provide a steady income stream for retirees, and focus on building long-term partnerships with clients to understand their unique financial goals. Unlike many competitors, Global Atlantic emphasizes a client-centric approach, tailoring solutions to meet specific needs. Their goal is to foster a purpose-driven culture that prioritizes integrity and community commitment.

Company Stage

Private

Total Funding

$1B

Headquarters

New York City, New York

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The 10-year partnership with Service Corporation International positions Global Atlantic as a leader in the preneed insurance market.
  • Expansion plans across multiple offices indicate robust business growth and job creation opportunities.
  • Sponsorship of initiatives like Fintech Sandbox showcases Global Atlantic's commitment to innovation and support for fintech startups.

What critics are saying

  • The financial services sector is highly competitive, requiring continuous innovation to maintain market position.
  • Dependence on partnerships, such as with Service Corporation International, could pose risks if these relationships falter.

What makes Global Atlantic unique

  • Global Atlantic's focus on both in-force and new business needs sets it apart from competitors who may only specialize in one area.
  • Their client-centric approach ensures tailored solutions, which is a significant advantage in the highly personalized financial services sector.
  • The company's strong emphasis on integrity and community investment enhances its reputation and client trust, distinguishing it from less community-focused competitors.

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