Marketing Strategist @ Global Atlantic

COMPANY OVERVIEW

Global Atlantic Financial Group is a leading insurance company meeting the retirement and life insurance needs of individuals and institutions. With a strong financial foundation and risk and investment management expertise, the company delivers tailored solutions to create more secure financial futures. The company’s performance has been driven by its culture and core values focused on integrity, teamwork, and the importance of building long-term client relationships. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm. Through its relationship, the company leverages KKR’s investment capabilities, scale and access to capital markets to enhance the value it offers clients. KKR’s parent company is KKR & Co. Inc. (NYSE: KKR).

The Global Atlantic & KKR Partnership Story

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POSITION OVERVIEW

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead efforts to develop and execute a marketing strategy for Global Atlantic’s Independent Channel Annuity Sales. This person will be responsible for determining the projects and activities that enable awareness, engagement, and lead generation. They will execute the organization’s sales strategy and impact revenue objectives for the Independent sales channels. Position reports to VP of Channel Marketing.

Responsibilities are to define and execute marketing strategy to support continued growth in our Individual Markets Independent sales channels.

This includes:

Define and lead the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Independent distribution channel.
Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic.
Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.
Manage projects from idea development, execution, approval, deployment and analysis.
Utilize data and analytics to drive insights, optimize marketing strategies, and measure success.
Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.
Partner across marketing team to create digital and print collateral and Financial Professional communications in order to execute product/channel initiatives.
Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meet proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.

QUALIFICATIONS

A bachelor’s degree in marketing, communications, business or related field is required.
5+ years of related experience. Experience in sales and marketing of annuity products is preferred.
Ability to develop strong working relationships with sales partners.
Ability to understand and simplify complex products, sales concepts and strategies.
Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources.
Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.
Excellent written, verbal and interpersonal communication skills.
Strong organizational skills and keen attention to detail.
Problem-solving skills, professionalism and judgment.
Ability and desire to work in a dynamic, fast-paced environment.
Ability to mentor other team members toward achieving a shared goal.
Strong collaborator, self-starter with a strong work ethic.

This role is not eligible for visa sponsorship now or in the future

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Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base salary range posted below is inclusive of the lowest cost of living geography to the highest in which we have a Global Atlantic office.

Global Atlantic’s base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic’s total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.

The base salary range for this role is

$77,000—$146,500 USD

TOTAL REWARDS STATEMENT

Global Atlantic’s employees thrive in a fast-paced, high-performing culture with strong benefit options and wellbeing resources that support innovation, accountability and stewardship. At Global Atlantic, being an employer of choice means we are committed to offering employees a customizable and comprehensive benefits package. Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We strive to foster a culture of total well-being through community outreach and charitable giving programs. Click HERE to learn more about our charitable giving programs.

Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family. Global Atlantic was proudly named: Best in Perks & Benefits, Best Company Work-Life Balance, Best Company Happiness and Best Company Compensation. Learn more about our Benefitsofferings.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer, and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws. More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. Find out more about GA’s commitment to creating a culture of belonging: DE&Iand Strategic Pillars

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation. If you require an accommodation during the hiring process or after you are hired for any protected status under the ADA, please email [email protected].

Discover more about Global Atlantic below:

2023 Corporate Responsibility Report

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Global Atlantic Privacy Statement

Our employees are in the office 4 - 5 days per week in Hudson Yards, NY and 3 - 4 days per week in all other offices. If you have questions on this policy or the application process, please reach out to [email protected]

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

Marketing Strategist

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Global Atlantic

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