We’re now searching for an awesome Commercial Lead to join our Advertising & Partner Analytics Team in EMEA.
The key purpose of this role is to grow Skyscanner’s agency advertising revenue within the EMEA region, across our desktop and mobile sites as well as Skyscanner’s mobile apps. You will be tasked with developing existing and forging new relationships with media agencies thus ensuring Skyscanner achieves optimum share of all Travel related budgets and continue to secure new business. In addition, you will ensure display activity on the site or device is implemented efficiently & effectively, to derive the best possible results. This will be in the form of Agency Direct and Programmatic Deals via Agency Trading Desks. As a key member of the commercial team, you will also be charged with professionally representing Skyscanner at external events, which will require occasional international travel.
Core Responsibilities:
- Shaping Skyscanner’s agency strategy for EMEA region whilst collaborating & sharing best practices with our APAC + AMER Commercial Leads.
- Establishing, growing and maintaining media agency relationships.
- Hitting & exceeding agency targets.
- Shaping Skyscanner’s programmatic strategy.
- Identifying key decision makers within agencies to develop strong relationships with them.
- Nurturing and developing agency accounts, whilst maintaining strong relationships, as well as proactively pursuing and securing new business.
- Generating incremental revenues from existing agencies by selling broader advertising & multi-market solutions with long-term commitments.
- Carrying out agency surveys and analysing reactions to campaigns and advertising plans.
- Producing reports and recommendations concerning advertising and strategies for Senior Management.
- Compiling and analysing sales figures, while monitoring relevant performance metrics and efficiently managing campaigns to focus on activities that grow revenue, ensuring agency satisfaction.
- Coordinating with other functional and support areas, including campaign delivery, sales, operations, product development and billing.
- Contributing to the development, on-going definition and refinement of market and channel specific sales strategies and setting of sales targets, implementing plans underpinning delivery of those strategies, continuing evolution of our products and commercial propositions.
- Representing the business at external events.
- Keeping up to date with the current market and competitors.
Required Skills/Experience:
About you
- Agency Contacts: Being able to hit the ground running with existing agency relationships is required.
- Bias to action. You drive results in a big way and can get things done in a highly matrixed and relationship-based organisation. You have an ability to communicate value and influence customer decision makers.
- Team player: Excellent relationship management skills, tenacious and a cross function collaborator.
- Self-driven: You have fantastic organisational skills, integrity, and great follow through. You don’t get overwhelmed easily.
- Naturally curious: You’re innovative, extremely creative, and constantly looking for ways to sell Skyscanner. You’ve an appreciation of an international and technology-oriented business environment.
- Fun: You’re a charismatic people person who can talk to anyone; you’re flexible, fearless, and excited to help build something awesome and share it with the world
- You understand the impact of a highly successful sales strategy. You’ve a desire and hunger to succeed.
- Analytically oriented. You can demonstrate impact and efficiency of interventions on the business. You make data driven decisions that add value.
Skills & Experience Required
- Deep experience in selling or planning digital advertising to agencies and clients direct is essential.
- An excellent understanding of the digital advertising ecosystem in the EMEA region, including knowledge of ad networks, ad exchanges, re-targeting, RTB, DSP’s and trading desks.
- Experience with online travel clients/campaigns is a definite plus.
- Mobile advertising sales experience.
- An ability to communicate value and influence customer decision makers.
- Proven success in client management or successful consultative or solution-selling experience.
- An appreciation of an international and technology-oriented business environment.
- An entrepreneurial spirit that enjoys working in a people-oriented company, which sets high expectations and treats individuals with respect.
- A passionate drive to get things done and build up a high potential business