National Sales Manager

What you'll get to do:

• Lead and manage sales teams, setting clear KPIs, strategies, and performance objectives.
• Develop and implement national sales strategies to drive growth in both B2B (dealer/distributor) and DTC (direct-to-consumer) settings.
• Build, lead, and motivate a high-performing sales team with clear KPIs and performance goals.
• Strengthen the company's U.S. dealer and service center network through targeted recruitment, onboarding, and relationship management.
• Collaborate cross-functionally with internal teams (operations, customer service, marketing) to ensure seamless execution of sales initiatives.
• Monitor and manage the national sales pipeline, from lead generation and pre-approvals to conversion and delivery.
• Conduct market analysis to identify growth opportunities, track performance, and report on trends and forecasts.
• Negotiate and close key dealer and distribution agreements, maintaining alignment with company objectives and brand standards.
• Represent the company at national dealer meetings, trade shows, and key industry events.
• Partner with the marketing team (as needed) to align sales promotions, campaigns, and customer engagement programs.

What will make you successful:

• 10+ years of experience in sales management or sales leadership roles, preferably in the powersports, motorcycle, or OEM industries.
• Strong experience in B2C and B2B channel development, including direct-to-consumer and dealer/distributor networks.
• Deep understanding of OEM and dealership operations, market trends, and competitive positioning.
• Demonstrated success in driving sales growth, developing partnerships, and managing teams.
• Excellent leadership, communication, negotiation, analytical, strategic planning, and decision-making skills.
• Analytical thinker with strong strategic planning and business development acumen.
• Proficient with CRM systems, sales forecasting tools, and data-driven decision-making.
• Bachelor’s degree in Business, Sales, Management, or related field.
• Demonstrated ability to lead cross-functional teams and inspire high performance.
• Marketing experience is preferred but not required