Full-Time
Brand Communications Manager
Amer Sports
1,001-5,000 employees
Global premium sports and outdoor gear
No salary listed
Moorabbin Airport, Australia
Hybrid
Hybrid work arrangement.
Bachelor's
 Growth & Marketing (2) |
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- Significant experience within premium apparel, sport, outdoor, lifestyle, or culturally connected brands.
- Proven leadership across brand marketing, public relations, social media, and creative/content functions.
- Strong social-first, earned-first, and omnichannel marketing capability.
- Experience leading high-performing teams and navigating complex stakeholder environments.
- A strategic and collaborative mindset with strong communication and campaign delivery skills.
- Experience managing agencies, budgets, and integrated marketing campaigns.
- At least 8 years of experience in brand marketing, communications, or integrated marketing leadership roles.
- Tertiary qualifications in Marketing, Communications, Public Relations, or a related field.
- A genuine passion for the outdoors and living the brand authentically.
- Lead the Brand Marketing function across Brand Management, Public Relations, Social Media, and Creative & Content.
- Drive culturally relevant and commercially impactful storytelling across all consumer touchpoints.
- Develop integrated brand and communications strategies that strengthen brand awareness, engagement, and growth.
- Lead omnichannel campaigns across digital, social, retail, public relations, media, and community channels.
- Champion social-first and earned-first marketing approaches that spark visibility, conversation, and community connection.
- Inspire, mentor, and develop a high-performing marketing team.
- Partner with regional and global stakeholders to bring product and brand storytelling to life within Australia and New Zealand.
- Collaborate cross-functionally across retail, merchandising, commercial, and sport marketing teams.
- Identify opportunities to amplify storytelling through partnerships, ambassadors, talent, events, and community engagement.
- Lead agency relationships across public relations, creative, media, social, and production partners.
- Oversee campaign budgets, forecasting, and operational planning across the Brand Marketing function.
- Ensure strong prioritisation and delivery across multiple campaigns and business priorities.
Amer Sports creates and markets premium sports and outdoor gear through a portfolio of iconic brands. It generates revenue by selling branded products—ranging from court equipment to outdoor equipment—sourced from suppliers worldwide, with much production concentrated in Asia. The company targets athletes, consumers, and fans, and distributes through retail and online channels to drive consumer engagement. Its approach centers on leveraging trusted brands to connect with people who want an active lifestyle. Compared with competitors, Amer Sports combines a broad global footprint with a focus on premium, brand-led products and direct consumer engagement across multiple shopping channels. The company’s goal is to inspire healthier, more active lives by making high-quality, branded gear accessible and engaging for a global audience.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Helsinki, Finland
Founded
1950
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Simplify's Take
What believers are saying
- Q2 2026 operating profit rose 339%, and management raised full-year guidance.
- Amer Sports reduced debt; S&P affirmed BBB- after $720 million note repayment.
- Carrie Ask joined Wilson on March 1, 2026, sharpening a key growth engine.
What critics are saying
- Arc'teryx's September 2025 Tibet fireworks triggered Chinese authorities' investigation and investor lawsuits.
- Amer Sports depends on Asia sourcing while Section 301 tariffs still affect 2026 margins.
- If China boycotts Arc'teryx again, Asia revenue and brand equity face immediate damage.
What makes Amer Sports unique
- Arc'teryx, Salomon, and Wilson drove 32% Q2 2026 revenue growth.
- Amer Sports built a record 55% direct-to-consumer mix in Q2 2026.
- Wilson Tennis 360 and Salomon Softgoods create premium athlete-to-consumer brand pull.
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Benefits
Parental Leave
Employee Discounts
Training Programs
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 8%1 year growth
↑ 8%2 year growth
↑ 8%Amer Sports posts 339% operating profit surge in Q2 on Salomon and Arc'teryx momentum. Note* - All images used are for editorial and illustrative purposes only and may not originate from the original news provider or associated company. AI Summary Amer Sports, the parent company behind globally recognized brands Arc'teryx and Salomon, has reported a striking 339% increase in operating profit to $192 million for the second quarter, reflecting accelerating momentum across all its major business segments. Adjusted operating profit climbed 209% to $208 million during the same period. Net income surged to $117 million compared to $22.4 million in the corresponding quarter of the previous year. The figure includes a $50.1 million benefit derived from tariff refunds, net of the release of capitalised tariff costs, specific inventory reserves, and estimated reimbursements to vendors. Broad-Based growth across all segments. The company's second quarter performance was driven by strong double-digit growth across all segments, geographies, and channels. Amer Sports reported over 30% revenue growth for the quarter, with standout contributions from Salomon Softgoods, a strong omni-channel performance from Arc'teryx, and an acceleration in the Wilson Tennis 360 business. This broad-based strength underlines the company's position in the healthy and growing premium sports and outdoor market. CEO James Zheng stated that the company's global momentum continued through the second quarter. He pointed to another exceptional performance from Salomon Softgoods, a strong Arc'teryx omni-channel result, and a Wilson Tennis 360 acceleration as the key drivers. He expressed high confidence in the future outlook for Amer Sports, citing the broad-based momentum across the portfolio, the healthy and growing premium sports and outdoor market, and the world-class teams in place around the world. CFO Andrew Page also highlighted the company's second quarter results as another great financial performance across the profit and loss statement, with strong sales, margins, and earnings per share. He noted that ongoing investments in the three largest growth opportunities - Arc'teryx, Salomon Softgoods, and Wilson Tennis 360 - are clearly paying off and that the company intends to continue reinvesting behind these early-stage growth engines to ensure high quality, long-duration growth and strong brand equity over the long term. Raised full-year guidance for 2026. On the back of its strong Q2 performance, Amer Sports has raised its full-year 2026 guidance. The company now anticipates full-year reported revenue growth of approximately 24%, a gross margin in the range of 60.5% to 61.0%, an operating margin between 14.2% and 14.5%, and adjusted diluted earnings per share of $1.27 to $1.30. Page noted that the strong position of Amer Sports brands, excellent execution by its teams, and healthy demand trends in the market gave the company the confidence to raise its full-year 2026 sales, margin, and earnings per share guidance. The Amer Sports Q2 profit results reinforce the company's standing as a formidable player in the global premium sports and outdoor category, with operating profit growth continuing to reflect the sustained investment and expanding commercial reach of its flagship brands. Never miss a textile headline. The textile industry moves fast - stay on top of it with its must-read briefings. Textile Industry News Updates | Global Textile Magazine * The top textile stories, straight to your inbox * The biggest news, features, interviews, and analysis * Dedicated coverage of the key developments driving global textile trade - Never miss a story with notifications - Browse free from up to 5 devices at once Media Packs Expand Your Reach With Its Customized Solutions Empowering Your Campaigns To Maximize Your Reach & Drive Real Results! - Access The Media Pack Now! - Book a Conference Call - Leave Message for Global Textile Times to Get Back
What helped Finland's Amer Sports beat guidance in Q2? 19 Aug '26 Pic: Generated by ChatGPT Insights. * Amer Sports, the US-based premium sports and outdoor group, delivered robust second-quarter FY26 results with revenue up 32 per cent YoY to $1.63 billion, outpacing guidance and driven by strong growth across all segments and regions. * Net income attributable to equity holders soared 489 per cent to $107 million, while adjusted operating margin expanded to 12.8 per cent. Finnish sporting goods company Amer Sports, Inc reported a strong performance in the second quarter (Q2) of fiscal 2026 (FY26), exceeding its guidance on continued momentum across Technical Apparel, Outdoor Performance, and Ball & Racquet Sports, alongside robust growth in its direct-to-consumer (DTC) and wholesale channels. For the quarter ended June 30, 2026, Amer Sports' revenue increased 32 per cent year on year (YoY) to $1.63 billion. "Our global momentum continued through the second quarter with over 30 per cent revenue growth and strong operating margin expansion. All segments, geographies, and channels achieved strong double-digit growth led by another exceptional quarter from Salomon Softgoods, a strong Arc'teryx omni-comp, and a Wilson Tennis 360 acceleration," said James Zheng, chief executive officer, Amer Sports. Related News What is behind Japan's Asics' record-breaking H1... How did Switzerland's On swing from loss to $129... US' Tapestry's FY26 sales rise 3% as Coach... How did Acushnet boost South Korea's Misto... What is behind Japan's Asics' record-breaking H1... How did Switzerland's On swing from loss to $129... US' Tapestry's FY26 sales rise 3% as Coach... How did Acushnet boost South Korea's Misto... What is behind Japan's Asics' record-breaking H1... How did Switzerland's On swing from loss to $129... Adjusted operating profit rose 209 per cent to $208 million, with adjusted operating margin improving by 730 basis points to 12.8 per cent. Net income attributable to equity holders surged 489 per cent to $107 million, while adjusted net income rose 252 per cent to $127 million. Diluted earnings per share (EPS) reached $0.18, and adjusted diluted EPS was $0.22. Gross margin expanded by 710 basis points to 65.6 per cent, including a 390 basis point benefit from net tariff refunds. All regions and segments deliver double-digit growth Geographically, double-digit revenue growth across all major regions. China (plusTaiwan) led with a 36 per cent YoY increase to $556 million, while Asia Pacific (excluding Greater China) surged 60 per cent to $248 million, Amer Sports said in a press release. The Americas grew 26 per cent to $497 million, and Europe, Middle East, and Africa (EMEA) rose 20 per cent to $332 million. Segment-wise, Technical Apparel revenue grew 32 per cent to $674 million, Outdoor Performance advanced 37 per cent to $569 million, and Ball & Racquet Sports increased 24 per cent to $390 million. DTC channel revenue climbed 40 per cent to $897 million, while wholesale revenue rose 24 per cent to $736 million. Margins and profitability strengthen The gross margin for the quarter reached 65.6 per cent, up 710 basis points YoY, supported by tariff refunds and improved product mix. Adjusted operating margin increased to 12.8 per cent from 5.5 per cent in the prior-year period. By segment, Technical Apparel's adjusted operating margin rose 470 basis points to 18.8 per cent, Outdoor Performance increased 800 basis points to 14.6 per cent, and Ball & Racquet Sports improved 1,300 basis points to 17.2 per cent. Adjusted EBITDA climbed to $312 million, with an adjusted EBITDA margin of 19.1 per cent. Guidance raised for full year 2026 Reflecting the strong first-half performance and ongoing demand, Amer Sports raised its FY26 outlook. The company now expects reported revenue growth of approximately 24 per cent, with gross margin in the range of 60.5 to 61.0 per cent and operating margin between 14.2 and 14.5 per cent. Fully diluted EPS is forecast at $1.27 to $1.30. For Q3 2026, revenue growth is projected at 18 to 20 per cent, with gross margin around 59 per cent and operating margin between 13.5 and 14.0 per cent. "The strong position of our brands, great execution by our teams, and healthy demand trends in the market give us the confidence to raise our full year 2026 sales, margin, and EPS guidance," said Andrew Page, chief financial officer, Amer Sports. The company said it will continue to invest in its key growth engines - Arc'teryx, Salomon Softgoods, and Wilson Tennis 360 - while focusing on long-term brand equity and operational excellence. Fibre2Fashion News Desk
Arc'teryx owner Amer Sports increases guidance as profits skyrocket. Operating profit at Amer Sports almost doubled (99%) year on year to $512.7m (£379.0m) for the first half ended 30 June, while second quarter profit soared 339% to $191.7m (£141.7m). Revenue at the Finnish multinational, which owns Salomon, Arc'teryx, Wilson and Peak Performance, climbed 32% for both the six and three month periods, to $3.58bn (£2.65bn) and $1.63bn (£1.20bn) respectively. All regions, channels and segments achieved strong double-digit revenue growth. Technical apparel grew 32% in the second quarter, led by Arc'teryx, outdoor performance grew 37% driven by Salomon Softgoods (which combines its apparel, shoes and bags divisions) and its ball and racquet segment grew 24% led by Wilson Tennis 360, an initiative in which it dresses elite tennis players "from head to toe and hand". Looking ahead, the sports conglomerate has increased its guidance to 24% revenue growth for the year ended 31 December 2026, up from 16-18% at the start of the year, with an operating margin of 14.2 - 14.5%, up from 13.1-13.3% (assuming that the recently announced Section 301 tariff rates remain in place for the remainder of 2026). CEO James Zheng said: "Our global momentum continued through the second quarter with over 30% revenue growth and strong operating margin expansion. All segments, geographies, and channels achieved strong double-digit growth led by another exceptional quarter from Salomon Softgoods, a strong Arc'teryx omni-comp, and a Wilson Tennis 360 acceleration. "Given the broad-based momentum across our portfolio, the healthy and growing premium sports and outdoor market, and the world class teams we have in place around the world, I am very confident in the future outlook for Amer Sports."
Amer Sports, parent company of Arc'teryx and Salomon, reported strong first-quarter results with double-digit growth across all four primary regions. Both flagship brands saw increases exceeding 30 percent, driven by what CFO Andrew Page calls "unaided awareness" and community engagement. The company's strategy focuses on marketing to core consumers through hiking clubs, community runs and pre-opening events, creating a "compounding effect" that attracts casual users. About 80 percent of buyers are now non-core consumers — the fastest-growing segment — drawn by authentic brand validation from dedicated athletes. Arc'teryx's women's category has become its fastest-growing segment after initially skewing male. Salomon's customer base trends younger and more female, particularly for its XT-6 trail running shoe. Page attributes the outdoor sector's momentum to consumers' growing health prioritisation.
Amer Sports Sustainability Report 2025 is published. Amer Sports has published the Amer Sports Sustainability Report 2025, which outlines its sustainability priorities, actions, and performance across climate, circularity, people, and the value chain during the 2025 reporting year. The report provides an overview of the progress made during the year, as well as the foundations Amer Sports continued to strengthen through externally validated targets, improved data quality, and closer alignment with evolving regulatory requirements. Its 2025 highlights. * Its net-zero by 2050 ambition and near-term 2030 climate targets were validated by the Science Based Targets initiative (SBTi), including Scope 1, Scope 2 (market-based[1]), and Scope 3 targets using 2022 as the base year. * Amer Sports maintained an A- rating in CDP Climate for the second consecutive year and achieved an A score in CDP Supplier Engagement. * While absolute emissions increased year-over-year, driven by business growth, Amer Sports achieved reductions in emissions intensity per revenue across Scope 1, Scope 2 (market-based) and Scope 3, and increased its renewable energy share in its own operations from 39% to 72%. * Amer Sports assessed its impacts and dependencies on nature following the Taskforce on Nature-related Financial Disclosures (TNFD) framework, completing the Locate and Evaluate steps of its LEAP (Locate, Evaluate, Assess, Prepare) approach, including a biodiversity footprint assessment. Its brands continued implementing circularity in practice through several initiatives, including repair and resale services, recyclable product concepts, and lower-impact packaging solutions. * Arc'teryx ReBIRD(TM) expanded to 43 service centers globally, processing 50,000+ cases, and resale grew 24% vs. 2024. * Salomon developed the XT PU.RE as a circular, high-performance concept shoe, redesigning the original XT using mainly recycled and fully recyclable materials. * Wilson reduced single-use plastics and shifted toward more recyclable, paper-based packaging solutions across categories. * Peak Performance introduced the Helium Loop Anorak proof of concept - designed for recyclability and recognized with an ISPO award. * Atomic conducted 25 product life cycle assessments and redesigned key ski models, achieving a 30% reduction in raw material CO[2]e emissions in its Backland models. [1] Market-based emissions reflect supplier-specific emission factors or contractual instruments where available; otherwise, residual mix factors are used. "This report reflects a collective effort across our brands, teams, and partners. I want to thank everyone involved for their contribution to improving our data quality, transparency, and shared understanding of where we are and where we need to go. I'm proud of the collaboration across Amer Sports. It has helped strengthen the foundations for continued progress." -Tea Lindfors, Director, Sustainability Reporting Looking ahead. Looking forward, its focus will be on putting its revised 2030 sustainability targets into action across the group, while continuing its progress toward CSRD and ESRS reporting. Amer Sports will further strengthen the foundations that support this work - clear governance, reliable data, and audit-ready processes. Amer Sports recognize that as a strong growth company Amer Sports need a strong climate approach. In 2026, Amer Sports will develop a Climate Transition Plan to ensure meaningful progress towards its science-based targets.