Full-Time

Marketing Science Analyst

Posted on 12/12/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Junior, Mid

Calgary, AB, Canada

Hybrid work model requiring a minimum of 3 days in-office per week.

Category
General Marketing
Growth & Marketing
Required Skills
Python
R
SEO
Tableau
Google AdWords
Search Ads 360
Google Analytics

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.
Responsibilities
  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.
Desired Qualifications
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Familiarity with statistical programming languages, like Python or R.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency offers services such as website design and development, digital marketing campaigns, social media management, and data analytics. Their approach focuses on simplifying complex digital challenges to deliver user-friendly solutions tailored to each client's needs. Critical Mass differentiates itself through its collaborative method, working closely with clients to co-create impactful strategies. The company also supports talent development through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture creativity and innovation. The goal of Critical Mass is to provide comprehensive digital strategies that resonate with target audiences and help clients succeed in the digital landscape.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Company News

Muse by Clio
Sep 13th, 2023
This Car Prototype Addresses the Dangers of 'Driving While Black'

The Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners, Critical Mass and The Mill to develop a prototype for such a car.

PRWeb
Jul 1st, 2022
Designrush Recognizes The Best Canadian Digital Marketing Companies In...

According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years. In honor of Canada Day, DesignRush, a B2B marketplace connecting businesses with agencies, recognizes the best digital marketing companies in Canada that help organizations target and convert their online audiences successfully

BlackSquare
Jun 1st, 2022
BlackSquare Inc. partners with Critical Mass, Inc.

This rebrand has been the result of a strong ongoing partnership between BlackSquare and Diageo, and in close collaboration with the talented team from Critical Mass that was responsible for the striking new design.

Oxus Society
Dec 13th, 2021
Critical Mass, Inc. launched research report on Dec 13th 21'.

On December 13, 2021, The Critical Mass (TCM) released a new research report, “Contaminated Trust: Public Health Disinformation and Its Societal Impacts in Georgia, Kazakhstan and Ukraine,” which provides front-line perspectives on how medical disinformation impacts healthcare decision-making in Georgia, Kazakhstan, and Ukraine.

Campaign Live
Oct 20th, 2021
Critical Mass, Inc. launches artist-in-residence program

Digital experience agency Critical Mass has partnered with visual artist Shantell Martin to launch an artist-in-residence program.

INACTIVE