Full-Time

US – Lead Lifecycle

Marketing Systems Manager

Updated on 6/21/2024

PointClickCare

PointClickCare

1,001-5,000 employees

Cloud-based healthcare software platform

Senior

Remote in USA

Required Skills
Sales
Hubspot
Salesforce
Marketing
Data Analysis
Requirements
  • Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
  • 4 – 6+ years' experience in marketing operations at a B2B technology company; enterprise software experience preferred
  • Salesforce Administrator certification is preferred
  • Integration experience with marketing automation platforms such as Hubspot or Marketo is a must
  • Excellent organizational, project management, and collaboration skills
  • Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach
  • Able to develop productive and consultative working relationships across marketing, sales, IT, and data warehousing teams
  • Fast learner, eager to learn new technologies
  • Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure
  • Proven experience in finding creative ways to execute in a fast-paced work environment and a track record of delivering results on time and on budget
  • Extreme attention to detail
  • Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
  • Excellent project management skills and a positive attitude
  • Creative and analytical thinker with strong problem-solving skills
  • Must demonstrate the ability to communicate effectively at all levels of the organization
  • Ability to assess the impact of new requirements on Salesforce.com and all upstream and downstream applications, systems, and processes
  • Proven ability to design and implement new processes and facilitate user adoption
  • Strong understanding of Salesforce.com best practices and functionality as it relates to marketing best practices and the lead lifecycle and lead handoff process
  • Strong data management abilities
Responsibilities
  • Integrate with third party systems and launch new tools to support the marketing lead lifecycle
  • Build advanced capabilities that simplify lead workflows, improve productivity, and help enable reporting
  • Define marketing sandbox configuration process
  • Integration of Salesforce.com with marketing automation tools (Marketo/Hubspot)
  • Support the marketing data quality including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting
  • Complete regular internal system audits and prepare for upgrades
  • Project planning, documenting and communicating technical requirements for new CRM campaigns capabilities
  • Ensure best practices to improve lifecycle journeys settings for the team
  • Facilitating troubleshooting around CRM platform issues, performance reporting, helping triaging requests
  • Works cross functionally with Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc...

PointClickCare, a leader in cloud-based healthcare software, offers a work environment focused on integrating essential patient data and boosting care outcomes. Employees can take pride in contributing to a system that enhances care coordination and optimizes financial processes for healthcare providers, fostering a significant impact on the industry. This commitment to improving healthcare efficiency and outcomes makes it an appealing place for professionals passionate about making a meaningful difference in the sector.

Company Stage

Private

Total Funding

$231M

Headquarters

Mississauga, Canada

Founded

2000

Growth & Insights
Headcount

6 month growth

4%

1 year growth

6%

2 year growth

30%

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs