Simplify Logo

Full-Time

Demand Generation Marketing Manager and ABM

Confirmed live in the last 24 hours

Sumo Logic

Sumo Logic

501-1,000 employees

Cloud-native SaaS analytics and monitoring platform

Compensation Overview

$125k - $165kAnnually

+ Bonus + Commission + Equity Awards

Senior, Expert

Atlanta, GA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • 6+ years of experience in demand generation or partner marketing with pipeline targets in a high-growth SaaS company
  • Strong understanding of demand generation tactics and strategies, including lead scoring, lead nurturing, and marketing automation.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Proven success in launching and owning integrated marketing campaigns
  • Strong understanding of funnel metrics and levers to generate qualified leads, and accounts, and accelerate pipeline velocity
  • Expertise in full-funnel campaign development, execution, and measurement
  • Proficiency in 6Sense, Salesforce, Marketo
  • Excellent analytical, quantitative, and project management skills
  • Ability to work under pressure, prioritize, and deliver results in a fast-paced environment
Responsibilities
  • Develop and implement industry-specific ABM strategies to support global growth initiatives.
  • Develop and execute multi-channel demand generation campaigns across multi-channels
  • Design and execute targeted ABM marketing initiatives to meet pipeline requirements
  • Leverage data insights to build comprehensive account profiles and target personas
  • Manage vendors and agencies to achieve marketing goals
  • Track campaign performance, run experiments, and optimize for maximum efficiency
  • Work closely with sales counterparts to achieve revenue and pipeline goals.
  • Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey.
  • Craft compelling narratives and ABM-focused content assets attuned to different journey stages, tailor messaging to specific industries and account profiles. Design a comprehensive global ABM framework, setting the standard for aimed, high-impact campaigns.

Sumo Logic offers a cloud-native SaaS analytics platform for reliable and secure cloud-native applications, with powerful integrations including Kubernetes, GitHub, AWS, and more. The platform provides log management, infrastructure monitoring, application observability, end user monitoring, cloud security analytics, and cloud SIEM.

Company Stage

Series G

Total Funding

$439.1M

Headquarters

Redwood City, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

-8%

Benefits

Competitive base salary + bonus + RSU's

Unlimited PTO + 12 company holidays + 4 quarterly wellness days

100% remote or in office

Employee stock purchase plan- ESPP

Medical, Dental, Vision

Paid Parental leave