Full-Time
Commercial Director US
Updated on 8/18/2026
Domestic & General
1,001-5,000 employees
Provides appliance protection plans and warranties
No salary listed
Louisville, KY, USA + 1 more
More locations: Norwalk, CT, USA
Hybrid
US-based role with frequent visits to the Norwalk and Louisville offices.
 Business & Strategy (1) |
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- Significant experience in commercial leadership, with deep expertise across growth strategy, pricing, proposition development, go-to-market, and performance management.
- A strong understanding of how commercial decisions translate into revenue, margin, and customer outcomes.
- Proven experience operating across multiple functions and influencing and aligning senior stakeholders in complex, matrixed environments.
- Sound commercial, operational, and customer judgement, with the ability to balance growth ambition, market opportunity, and financial discipline.
- Strong analytical capability, using data, insight, and market trends to shape decisions and drive performance.
- The ability to operate effectively in fast-paced, ambiguous environments while bringing clarity, focus, and direction.
- Shape the commercial agenda for the US market, ensuring growth priorities are aligned to strategy and market opportunity.
- Set direction across pricing, proposition, and channel activity to deliver sustainable revenue and margin growth.
- Identify and unlock growth opportunities across segments, propositions, and commercial levers to strengthen competitive performance.
- Translate strategy into clear commercial priorities, plans, and performance expectations across the market for sales and retention.
- Balance growth ambition with commercial discipline by making informed trade-offs across revenue, margin, and customer outcomes.
- Align teams around shared commercial objectives, ensuring clarity, focus, and accountability across functions.
- Monitor performance and use insight, data, and market trends to continuously refine priorities and approach.
- Sponsor key commercial initiatives and investments, focusing on the highest-impact opportunities.
- Lead in-period trading activity and translate strategy into decisive actions and market responses across channels.
- Partner with Commercial Finance to support robust, insight-led decision-making across pricing, propositions, and investment.
- Build strong relationships across the business to drive alignment and execution of commercial priorities.
- Represent the commercial agenda in senior forums by providing clear recommendations and performance insight.
- Drive consistency in how commercial priorities are communicated, delivered, and tracked across the market.
- Work closely with Commercial Directors in each region to share learnings, best practices, and solutions that support Group growth.
Domestic & General provides appliance breakdown protection and specialist warranties for consumers and businesses across the UK, Europe, Australia, and the US. Customers buy protection plans that cover repair, maintenance, or replacement of covered appliances, with repairs carried out by an approved network and backed by Domestic & General Insurance PLC. The company combines more than a century of experience with a global footprint and insurer-backed plans, and its After Inc. acquisition strengthens its US post-sale warranty capabilities. Its goal is to offer reliable protection against unexpected appliance failures while expanding internationally and growing its US operations.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Bedworth, United Kingdom
Founded
1912
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Simplify's Take
What believers are saying
- US subscription customers reached about 340,000 by June 30, 2025; Q1 FY26 grew 20%.
- Group subscription revenue climbed 8% to £276.1 million in Q1 FY26.
- Asurion's 2026 acquisition validates D&G's distribution network and exit value.
What critics are saying
- FCA data logged 55,887 Domestic & General complaints in H2 2025, intensifying scrutiny.
- The Asurion acquisition still needs regulatory approval, risking distraction until mid-2026 closure.
- A failed Asurion integration kills D&G's independence and compresses its standalone brand value.
What makes Domestic & General unique
- Hisense USA named Domestic & General exclusive U.S. service-contract partner on March 18, 2026.
- Q1 FY26 subscription revenue rose 8%, driven by retail-channel renewals and cross-sell.
- D&G spans 12 markets and 24 million appliances, anchored by regulated insurance underwriting.
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Benefits
Health Cash Plan
Life Insurance
Paid Vacation
Paid Holidays
Hybrid Work Options
Gym Membership
Wellness Program
Cycle to Work
Salary Finance
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 15%1 year growth
↑ 15%2 year growth
↑ 15%Integrating insurance into the purchase journey for 10 years. 18/03/2026 Providing an innovative integrated insurance distribution solution in retail. That was the focus when, a decade ago, MDS, Worten, and Domestic & General combined their expertise in a strategic partnership. The model combines MDS's capability in creating and managing Affinity programs, the technical and operational experience of Domestic & General (D&G), a global specialist in protection plans, and the strength of Worten's brand and close relationship with its customers. In 10 years, over four million customers have already subscribed to these protection solutions, with damage and theft insurance currently offered for electronic equipment and other categories sold by Worten. Integrating these solutions directly into the purchase process ensures a simple, fast, and intuitive subscription experience. "This partnership is an example of how three organizations, with distinct but complementary skills, work in an integrated way to generate sustainable long-term value for the retail sector. The results reflect the trust of Portuguese consumers and the maturity of this strategic insurance distribution partnership," highlights Ricardo Pinto dos Santos, CEO of MDS Portugal. "We are proud to celebrate these 10 years of relationship with Worten and MDS, a decade during which we have managed, together, to strengthen the value proposition for Worten's customers, combining protection solutions, operational efficiency, and a strong focus on the best customer experience. We will continue to invest in innovative solutions to respond to new protection needs, with a firm commitment to repair and extending the lifespan of equipment, reflecting a clear commitment to a more sustainable consumption model," says Samy Moya-Angeler, Country Head Iberia & EU Client Management Director at Domestic & General. You may also like
Asurion agrees to buy cvc-backed UK warranty provider D&G. Asurion LLC has agreed to acquire UK warranty business Domestic & General Group Ltd. as the US company looks to expand its business and geography. Nashville, Tennessee-based Asurion is buying D&G from CVC Capital Partners Plc and the Abu Dhabi...
Asurion, a global technology care provider, has reached a definitive agreement to acquire Domestic & General, one of Europe's largest appliance care providers. The deal aims to establish Asurion as a comprehensive provider for connected devices and appliances in homes worldwide. Asurion currently serves over 230 million customers globally, with more than half holding recurring subscriptions. The acquisition will expand its presence in the $154 billion connected home devices market whilst extending its geographic reach and channel partnerships. Domestic & General brings over 110 years of appliance care experience and a repair network of more than 25,000 independent engineers across the UK and Europe. The combined company will leverage Asurion's digital capabilities, including predictive diagnostics and AI-powered service, to deliver faster, more seamless customer experiences. Financial terms of the transaction were not disclosed.
'IndieCare' - EURONICS partnership DOMESTIC & GENERAL to support Independent Retailers. EURONICS has recently announced the launch of 'IndieCare' with *DOMESTIC & GENERAL in its further support for the Independent Retailers, further Strengthening Customer Loyalty Combined Independents (Holdings) Ltd (CIH), the electrical buying group, part of Euronics, Europe's largest electrical buying group, has launched 'IndieCare' - a comprehensive appliance protection plan developed in partnership with *Domestic & General (D&G), the leading warranty provider for repair and protection solutions. The plan is designed to offer Euronics Members an additional revenue stream and enhance customer loyalty. Euronics is working with *Domestic & General, to deliver 'IndieCare' and address the need for a reliable and comprehensive insurance solution for Euronics customers. CIH Members will now be able to supply insurance to customers, giving peace of mind that their products will be repaired or replaced if something goes wrong. *Domestic & General places customers at its core, delivering exceptional service with simplicity and reliability. The company's consistent success in securing major retail clients globally reinforces its reputation as the trusted partner of choice. "We are thrilled to introduce IndieCare'," comments Harry Kyriacou, CEO of CIH. "This partnership with D&G allows us to provide our Members with a valuable service that not only enhances customer satisfaction but also presents a significant opportunity for additional revenue. We believe 'IndieCare' will strengthen the bond between retailers and their customers, ensuring long-term loyalty and trust." 'IndieCare' offers several advantages for CIH Members with an additional revenue stream while helping them build stronger, longer-term relationships with their customers. It also encourages repeat business by linking customers back to their local retailer for future purchases, repairs, and upgrades. Members can now offer customers a simple and reliable way to protect their appliances against breakdown and accidental damage, with repairs and replacements managed by the Euronics' network of service providing agents. 'IndieCare' offers competitive commission rates on new sales and renewals, driving additional income for Members. Customers are covered for accidental damage during the manufacturer's warranty period and breakdowns beyond the guarantee period. The plan creates assurance for customers by covering the unexpected with unlimited repairs and replacements. With 'IndieCare', customers have the option to select a fixed term or subscription policy for additional protection on their products. Matthew Crummack, Chief Executive of *Domestic & General, added: "Independent retailers are the backbone of our high streets, and this partnership ensures they can offer the same trusted protection that we already deliver with the UK's biggest brands. 'IndieCare' brings peace of mind for customers and creates lasting commercial value for Euronics Agents." Kam Kandola, UK Sales Director at *Domestic & General says, "Our customer research consistently shows that peace of mind and avoiding unexpected repair bills are the main reasons people choose protection plans. 'IndieCare' has been designed with these needs in mind, while also creating new opportunities for independent retailers. We are proud to be supporting Euronics Agents and their customers with a robust, simple and trusted solution" *Domestic & General (D&G) is a leading specialist provider of appliance care, with over 110 years of expertise. Operating across the UK, Europe and beyond, D&G provides protection, maintenance and support for over 22 million appliances. Working with major retailers, manufacturers and now independent businesses, D&G is committed to delivering exceptional service, customer peace of mind and long-term value. For more information about Euronics and CIH membership email: [email protected].
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