Full-Time

Director of Product Management

TV Platforms, TV Platform

Posted on 10/31/2025

Samba TV

Samba TV

201-500 employees

Delivers TV audience measurement and insights

Compensation Overview

$220k - $250k/yr

San Francisco, CA, USA

In Person

Category
Product (2)
,
Requirements
  • Proven track record in product management, preferably within the media, advertising, ad tech, or consumer electronics industries, with a focus on hardware or platform integrations.
  • Experience managing and developing strategic partnerships with major companies, particularly in Asia.
  • Experience managing other product managers or technical teams.
  • Experience working effectively with American companies/startups.
  • Understanding of the TV/CTV ecosystem, OEM landscape, and TV Operating Systems (TVOS).
Responsibilities
  • Define and own the product strategy and roadmap for Samba's TV Platform.
  • Serve as the primary Product Manager for OEM relationships and integrations.
  • Cultivate and evolve strategic partnerships with Smart TV OEMs, moving beyond transactional relationships toward collaborative value exchange models that maximize data collection.
  • Increase data depth from OEM partners, including exploring new data types and securing approvals for expanded audience measurement capabilities like native app tracking.
  • Supervise and mentor the Product Manager responsible for the Capture/Harvest architecture, ensuring alignment with TVP and overall data strategy goals.
  • Collaborate closely with the Capture/Harvest PM and Engineering teams to optimize data collection processes for increased accuracy, scalability, comprehensive live event coverage, and operational efficiency.
  • Work with Business Development (including EVP Partnerships and CCO) to develop compelling value propositions for OEMs.
  • Ensure seamless integration of data from new and existing OEM partners into Samba's data infrastructure.
  • Contribute to strategic discussions around market reach and necessary TV panel size, working with the BD team.
  • Support international expansion initiatives, preparing the TVP and data pipeline to scale into new regions like India, LATAM, and Japan.
  • Address challenges related to data access from OEMs, including navigating pushback and finding solutions for restrictions.
  • Collaborate with Engineering, Data Science, and Data Licensing teams to ensure data availability and usability for downstream products and customers.
  • Identify opportunities for leveraging emerging technologies and new partnership models with OEMs to drive business growth.
Desired Qualifications
  • Familiarity with audience measurement, data partnerships, and data licensing business models.
  • Language Proficiency: Fluent in English and Mandarin Chinese for direct communication with OEMs and development teams in China/Taiwan highly desired.
  • Strong strategic thinking and business acumen.
  • Executive presence and ability to be a primary interface in the market at a director level or higher.
  • Ability to balance assertive negotiation with understanding partner perspectives.
  • Excellent cross-functional collaboration and communication skills.
  • Ability to prioritize effectively and drive complex initiatives to completion.

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$75.7M

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Agentic advertising demand creates new monetization for real-time identity resolution.
  • MediaTek, InfoSum, and Attain expand distribution, privacy, and measurement capabilities.
  • Up to $60 million financing supports AI development and acquisition opportunities.

What critics are saying

  • VideoAmp and The Trade Desk already compete for omnichannel measurement budgets.
  • Walled gardens can restrict APIs, weaken activation, and commoditize Samba's data.
  • OEMs can internalize ACR and audience measurement, removing Samba's embedded moat.

What makes Samba TV unique

  • Built into 48 million addressable TVs, powering household identity graph scale.
  • Combines ACR, panel, and first-party data across broadcast, streaming, and digital.
  • Project Gravity links Samba's identity graph to 40+ ad platforms.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-7%
TV Tech
Dec 8th, 2025
Samba TV Secures New Funding of up to $60 Million

Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."

Axios
Dec 8th, 2025
Samba TV raises $60M venture debt for acquisitions and AI measurement tools

Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.

MrWeb Ltd
Sep 5th, 2025
Daily Research News Online

Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.

Digital IT News
Sep 4th, 2025
Samba AI Powers EdgeAI on Connected TVs with MediaTek

Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).

MarTech360
Jun 18th, 2025
Samba TV and InfoSum Join Forces to Deliver Scalable, Privacy-First Agentic Media Measurement

Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.

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