Full-Time

Product Marketing Manager

Enterprise

Updated on 4/26/2024

MasterClass

MasterClass

501-1,000 employees

Online classes with cinematic, diverse subjects

Entertainment

Mid

San Francisco, CA, USA

Required Skills
Agile
Sales
Marketing
Requirements
  • 4-6 years of product marketing experience with a focus on enterprise or B2B or B2B2C solutions
  • Experience in smaller, agile, fast moving atmospheres
  • Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate effectively with cross-functional teams, especially Sales, Content and Product
Responsibilities
  • Work collaboratively with product and marketing teams to create value propositions and positioning
  • Launch and drive adoption of new products and features through sales enablement, events, webinars, and lifecycle marketing
  • Help define integrated marketing strategy and creative positioning for new Enterprise class launches
  • Work cross-functionally to develop audience insights, messaging, and content for current and new products
  • Use data and insights to guide launch strategy and optimization recommendations

MasterClass provides a unique educational experience via a streaming platform that enriches learning through hands-on demonstrations, cinematic visuals, and concise, accessible video lessons. The environment fosters creativity and continuous learning, supported by cutting-edge technology that allows learners to access content from anywhere and on multiple devices. This innovative approach not only leads the educational technology industry but also cultivates a dynamic workplace where employees are encouraged to push the boundaries of e-learning.

Company Stage

Series F

Total Funding

$459.5M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

16%

2 year growth

-8%