Full-Time

Senior Manager

Platform Strategy & Audience Engagement

Brigham Young University

Brigham Young University

Private religious university in Provo, UT

Compensation Overview

$92k - $119k/yr

Company Does Not Provide H1B Sponsorship

Provo, UT, USA

In Person

Bachelor's, Master's

Category
Business & Strategy (1)
Required Skills
Product Management
CRM
Salesforce
Data Analysis

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Requirements
  • A firm commitment to the mission of BYU and BYU Broadcasting.
  • A bachelor's degree in marketing, media, communications, or a related field; an advanced degree is a plus.
  • At least 7 years of leadership experience in digital media, product management, programming, or audience engagement.
  • Strong strategic thinking, leadership, and people management skills.
  • Expertise with analytics tools, user experience/user interface best practices, customer relationship management/customer experience management platforms, and digital/over-the-top ecosystems.
  • Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement.
Responsibilities
  • Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives.
  • Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement.
  • Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns.
  • Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences.
  • Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences.
Desired Qualifications
  • Familiarity with entertainment programming, digital merchandising, user experience/user interface best practices, customer relationship management/customer experience management platforms such as Salesforce and Adobe Experience Cloud.
  • Experience with over-the-top and app ecosystems, as well as traditional and digital broadcast scheduling.
  • Proven success driving innovation in cross-platform audience engagement and retention.
Brigham Young University

Brigham Young University

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Brigham Young University is a private religious university in Provo, Utah, providing undergraduate and graduate education guided by the mission of The Church of Jesus Christ of Latter-day Saints.

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