Product Marketing Manager

In this role you will:

• Own the planning and execution of all marketing campaigns, ensuring that messaging, timing, and strategy align with product and business goals.
• Work closely with Marketing, Content, and Communications teams to create compelling narratives, calendars, and content strategies.
• Manage communications with partners using Hyperlane to promote their use cases and create joint marketing campaigns.
• Partner with the Product Manager and Engineering teams to understand product features, target audiences, and usage scenarios.
• Provide the Business Development team with tailored marketing and sales collateral to support external partnerships and drive product adoption.
• Conduct market and competitive research to inform strategies, staying up to date on trends and industry developments.
• Measure the success of campaigns and use data-driven insights to optimize future marketing efforts.

For this role you have or are:

• 3+ years of Product Marketing experience (Product Manager background is a plus).
• Deep understanding of the cryptocurrency space, blockchain technology, and decentralized ecosystems.
• Ability to translate complex technical concepts into clear, concise marketing materials.
• Proven experience managing cross-functional projects and dependencies across teams.
• Ability to generate innovative marketing ideas and campaigns to drive product adoption.
• Ability to multi-task, prioritize, and execute efficiently in a fast-paced startup environment.
• A sense of urgency in delivering results and meeting deadlines.

Nice to have:

• Experience working in a startup environment.
• CS degree or technical background.