Director – Digital Marketing
Posted on 9/24/2023
San Francisco, CA, USA • Remote in USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • 7+ years of Digital/Multi-channel marketing experience required within Pharma
  • Cross-functional experience
  • Strong leadership skills, interpersonal and people management experience
  • Successful launch experience in a competitive market preferred
  • Global marketing experience preferred
  • Excellent oral, written, and presentation skills
  • Cardiovascular experience preferred
  • Passionate about serving patients suffering from Genetic diseases
  • High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
  • Proven self-starter, able to work independently and as part of a team
  • Able to handle full workload across multiple projects
  • Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
  • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
  • True entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
  • Propose, develop, and expand Omni-Channel strategies for Acoramidis
  • Build targeted digital marketing plans for market segments to support education and adoption
  • Develop and manage all digital promotional tactics for patients, caregivers, physicians
  • Pull through campaigns in digital channels: Website, Paid Media, New Product Promotions, 3rd party emails, channels, and digital tools
  • Oversee media, digital, and other agency partners
  • Responsible for the entire digital marketing budget
  • Convert brand strategies into MCM plans through customer insights and analytics
  • Developing targeted multi-channel measurement plans - setting goals and meeting KPIs
  • Review KPI reports
  • Work cross-functionally with agency partners, brand teams, brand analytics, IT, MCM, etc
  • Observe and perfect digital and consumer marketing trends
  • No matter your role at BridgeBio, successful team members are:
  • Patient Champions, who put patients first and uphold strict ethical standards
  • Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
  • Truth Seekers, who are detailed, rational, and humble problem solvers
  • Individuals Who Inspire Excellence in themselves and those around them
  • High-quality executors, who execute against goals and milestones with quality, precision, and speed