Senior Paid Media Analyst

Confirmed live in the last 24 hours

501-1,000 employees

Professional education solutions for career advancement

Company Overview

Colibri Group stands out as a premier professional education provider, offering comprehensive solutions for licensing, continuing education, and career readiness across diverse industries such as real estate, healthcare, finance, teaching, appraisal, and accounting. The company's commitment to quality education and career-long support, coupled with its clear vision to be the most admired professional learning company, empowers over 5 million professionals and partners to achieve success in their respective fields. Colibri's holistic approach to learning, which goes beyond mandatory course hours and licensing requirements, ensures that professionals are equipped with the necessary skills and insights to excel, adapt, and maintain a competitive edge in their careers.

Education

Company Stage

N/A

Total Funding

N/A

Founded

1990

Headquarters

St. Louis, Missouri

Growth & Insights

Headcount

6 month growth

↑ 9%

1 year growth

↑ 8%

2 year growth

↑ 182%

Locations

St. Louis, MO, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Google AdWords

Google Analytics

Marketing

Excel/Numbers/Sheets

CategoriesNew

Growth & Marketing

Requirements

4-6 years experience
Bachelor's degree in Business or Marketing preferred
Strong working knowledge of Google Ads and Microsoft/Bing Ads
Experience with Facebook, LinkedIn and YouTube preferred
Working knowledge of marketing KPIs, such as ROAS and ROI
Experience with managing monthly budgets of 100K+
Strong analytical skills using Microsoft Excel/Google Sheets
Experience with Google Analytics or similar web analytics platforms
Strong proactive communication skills; demonstrable experience presenting recommendations to stakeholders and senior leadership
Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must

Responsibilities

Manage paid search, social and display marketing campaigns including keyword and competitive research, benchmarking, ad copy development
Test, develop and implement expanded audiences for display and social campaigns to continue to drive growth
Track, report, and analyze campaign performance and translate results into business recommendations. Attend weekly meetings reporting on business performance
Work closely with paid media agency to implement optimizations, tests and strategies to support business growth
Manage monthly PPC budgets of 300K+
Design and execute A/B testing programs to optimize campaign performance
Collaborate with stakeholders and align campaigns with business objectives
Assist with on-boarding of acquisitions and mergers, optimizing or creating new paid media campaigns as well as corresponding with new employees

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.

Position Overview:

The Senior Paid Media Analyst will be responsible for managing search, paid social, display and related digital marketing campaigns to drive revenue and awareness to Colibri Group properties. This position will help direct optimizations based upon transaction data, customer and prospect insights, and an understanding of each business unit’s objectives. The implementation will be handled by a paid media agency. This is a key role that reports to the Director of Paid Media and will be based in our St. Louis, MO office, or remote.

What You’ll Do

Manage paid search, social and display marketing campaigns including keyword and competitive research, benchmarking, ad copy development
Test, develop and implement expanded audiences for display and social campaigns to continue to drive growth
Track, report, and analyze campaign performance and translate results into business recommendations. Attend weekly meetings reporting on business performance.
Work closely with paid media agency to implement optimizations, tests and strategies to support business growth
Manage monthly PPC budgets of 300K+
Design and execute A/B testing programs to optimize campaign performance
Collaborate with stakeholders and align campaigns with business objectives
Assist with on-boarding of acquisitions and mergers, optimizing or creating new paid media campaigns as well as corresponding with new employees

What You’ll Need to Succeed

4-6 years experience
Bachelor’s degree in Business or Marketing preferred
Strong working knowledge of Google Ads and Microsoft/Bing Ads
Experience with Facebook, LinkedIn and YouTube preferred
Working knowledge of marketing KPIs, such as ROAS and ROI
Experience with managing monthly budgets of 100K+
Strong analytical skills using Microsoft Excel/Google Sheets
Experience with Google Analytics or similar web analytics platforms
Strong proactive communication skills; demonstrable experience presenting recommendations to stakeholders and senior leadership
Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you’re excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn’t align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don’t hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.