Full-Time

Field Marketing Manager

Telco

Posted on 2/1/2025

GitLab

GitLab

1,001-5,000 employees

Unified DevOps platform for software development

Consulting
Enterprise Software

Mid, Senior

United Kingdom

This role is hybrid, requiring some in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis

You match the following GitLab's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong experience in strategic planning, delivering, accelerating, and expanding sales pipeline through regional marketing activities.
  • Strong skills in detailed process management, campaign execution, and analytics.
  • Effective multitasking and collaboration with internal and external stakeholders.
  • Exemplary communication skills without a fear of over communication.
  • Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
  • Extremely detail-oriented and organized, and able to meet deadlines.
  • Ability to learn and use GitLab.
Responsibilities
  • Develop and execute Telco-specific campaigns to drive leads and pipeline growth as part of the global Integrated Marketing Team.
  • Align with sales teams and partners on Telco strategies and market trends.
  • Manage Telco events to enhance visibility, engagement and pipe attribution.
  • Assist EMEA Regional Marketing with campaigns, events (also on-site) and tactic execution.
  • Oversee GitLab Marketing Development Funds (MDF) processes and performance tracking.
  • Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
  • Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
  • Be an advocate for the sales region you support and help the rest of the marketing department understand and align to their priorities.
  • Be an advocate for the marketing department and help the sales team you support understand the marketing department’s priorities.
  • Regional event and campaign strategy, decision making, and onsite management.
  • Support the Partner Marketing Manager in executing Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
  • Support adapting digital and content marketing programs to the needs of a regional sales team.
  • Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized.
  • Swag management for sponsored events and GitLab owned events.
  • Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
  • Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.
Desired Qualifications
  • Expertise in Telco industry, a nice to have.
  • Experience with supporting both direct sales and channel sales teams.
  • Travel up to 50%.
  • Ability to travel if needed and comply with the company’s travel policy. If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

GitLab provides a DevOps platform that streamlines software development by integrating various tools into a single application. This integration enhances collaboration and visibility, allowing teams to focus on product improvement rather than managing multiple tools. GitLab operates on a subscription-based model, offering features for continuous integration and deployment, and serves a diverse range of clients across various industries. The company's goal is to simplify the software development process and deliver ongoing value through regular updates and customizable offerings.

Company Stage

IPO

Total Funding

$421.8M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquiring Oxeye enhances GitLab's cloud security, appealing to security-conscious enterprises.
  • Partnership with Ooredoo Kuwait expands GitLab's influence in the telecommunications sector.
  • Potential sale to Datadog could create strategic synergies and expand market reach.

What critics are saying

  • AI-powered coding assistants like Claude pose a competitive threat to GitLab's platform.
  • Potential sale to Datadog may lead to strategic shifts misaligned with customer expectations.
  • Integration of Oxeye may distract from GitLab's core DevOps offerings.

What makes GitLab unique

  • GitLab offers a unified DevOps platform, reducing complexity in software development.
  • The platform integrates tools for collaboration, visibility, and speed, enhancing development processes.
  • GitLab's open-source model fosters continuous innovation with a large developer community.

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Benefits

Spending Company Money

Equity Compensation

Life Insurance

Financial Wellness

Paid Time Off

Growth and Development Benefit

GitLab Contribute

Business Travel Accident Policy

Immigration

Employee Assistance Program

Incentives

All-Remote

Part-time contracts

Meal Train

Fertility & Family Planning

Parental Leave

INACTIVE