Full-Time

Senior Product Marketing Manager

Posted on 3/7/2025

Liquibase

Liquibase

51-200 employees

Automates database CI/CD and schema changes

No salary listed

Senior, Expert

Remote in USA

Remote position, but candidates must be based in the United States.

Category
Product Marketing
Product
Required Skills
Agile
Development Operations (DevOps)
Requirements
  • 8+ years of experience in Product Marketing for technical products
  • 4+ years of experience in Product Marketing of developer-oriented software/tools
  • Experience demonstrating, explaining, or promoting DevOps/developer tools
  • Technology expertise is required in 2 or more of the following areas: database management, DevOps workflows, source control, build tools, release deployment automation
  • Ability to write strong, effective technical content (white papers, technical briefs, blogs, presentations, etc.) for external audiences with a balance of technical accuracy, strategy, and clear messaging
  • Strong analytical and communication skills, a natural team player
  • Owner mind-set. Eager to work in an agile, start-up environment to hit goals with growth and scalability in mind
Responsibilities
  • Develop and grow a deep understanding of our products, customers and competition
  • Own, define, and optimize product positioning and messaging that differentiates our solutions and resonates with prospects and customers
  • Guide our GTM strategy based on our differentiation, product roadmap, and competitive opportunities
  • Lead product launches and release efforts
  • Support sales with ongoing sales enablement including decks, seller asset creation, objection handling, etc.
  • Partner with our Product and Engineering teams to influence product roadmap and create customer feedback loops
  • Contribute to our content marketing efforts
Desired Qualifications
  • Experience marketing DevOps tools to developer and executive audiences
  • Experience in a Commercial Open Source company
  • Success bringing new products to market

Liquibase provides tools for automating database changes in the software development process, specifically focusing on continuous integration and continuous delivery (CI/CD). Their products allow developers to manage and implement database schema changes efficiently, which helps speed up application development and enhances reliability. Liquibase caters to a diverse clientele, from individual developers using open-source tools to large enterprises that need advanced compliance features. They offer various product tiers, including Liquibase Pro, Liquibase Business, and Liquibase Enterprise, each designed to meet different needs and levels of support. The company generates revenue through subscription fees for these products and additional services like Liquibase Hub, which provides monitoring and analytics. The main goal of Liquibase is to streamline development workflows, foster collaboration among teams, and ensure compliance, ultimately promoting innovation in database management.

Company Size

51-200

Company Stage

Series C

Total Funding

$26.3M

Headquarters

Austin, Texas

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing DBaaS adoption boosts demand for Liquibase's automated deployment tools.
  • Multi-cloud strategies increase the need for Liquibase's seamless database CI/CD solutions.
  • Emphasis on data privacy drives adoption of Liquibase's auditable database change features.

What critics are saying

  • Competition from Datical may erode Liquibase's market share.
  • Open-source tools offering similar features could impact Liquibase's subscription model.
  • In-house CI/CD solutions by enterprises may reduce demand for Liquibase's products.

What makes Liquibase unique

  • Liquibase automates database deployment, reducing risk and downtime in application development.
  • The platform supports multi-cloud strategies, enhancing its appeal to diverse enterprises.
  • Liquibase offers tiered products, catering to both individual developers and large enterprises.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Home Office Stipend

Company Equity

Health Insurance

Vision Insurance

Dental Insurance

Unlimited Paid Time Off

Paid Holidays

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

2%

2 year growth

4%
Enterprise Times
Apr 21st, 2020
Applying DevOps to databases to ease the load on the DBA

Database changes having always tended to be big and brutal. Datical wants to use DevOps to help the DBA make database change more agile.

AmericanInno
Mar 31st, 2020
It’s Here! The Championship Matchup of Tech Madness

This one is for all the marbles — and the glory.