Community Market Manager

Community Market Manager - Hospice

Schedule: Monday - Friday

Agency: Redcrest Healthcare

MUST HAVE 3 YEARS OF SALES EXPERIENCE, PREFERABLY IN HOSPICE OR THE MEDICAL FIELD

ONE YEAR OF PROGRESSIVE HOSPICE SALES LEADERSHIP PREFERRED

SUMMARY:

The Community Market Manager - Hospice is responsible for driving strategic growth across an assigned
geographic region by leading a team of Hospice Community Educators and Clinical Community Liaisons.

This role provides hands-on leadership, coaching, and accountability to ensure team success in building
strong referral relationships, increasing admissions, and expanding market share.

KEY RESPONSIBILITIES:

• Manage and oversee all community growth and strategic plans for dedicated agencies.

• Analyze regional market trends and referral data to identify opportunities and adjust strategies accordingly.

• Collaborate with operational leaders to align sales activity with clinical capacity, service capabilities and patient eligibility.

• Conduct routine field visits with team members to provide coaching, joint calls and sales strategy support.

• Work with region and agency leadership to implement appropriate sales structure and prioritize key customers in accordance with market strategic growth plan.

• Be responsible for day-to-day oversight and management of community marketing personnel and activities to meet/exceed assigned sales target.

• Provide support to community marketing personnel for dedicated agencies and serve as a point of escalation for questions and subject matter expertise.

• Conduct administrative oversight functions for community marketing personnel for dedicated agencies such as time off approvals and assessing additional support needs.

• Work with RVP, Hospice, Sr. Director Sales, Partnership and Community leadership to develop and execute market specific annual strategic plan/budget and prepare weekly, monthly, and quarterly sales updates to ensure achievement of established sales targets and compliance with established budgetary constraints.

• Manage sales time and resources according to plan.

• Ensure sales team maintains detailed territory lists, prioritizing accounts in accordance with the market/territory sales plan. Maintain detailed territory management systems records as required.

• Meet with market leadership and community team to discuss market sales activities, new opportunities, potential barriers, and service recovery on a weekly basis.

• Make sales calls, arrange appointments and deliver educational programs to keep referral sources current in local agency service offerings.

• Be a liaison between referral sources and company staff to provide information on company services, resolve problems and maintain positive customer relations.

• Maintain market awareness and prepare competitive updates.

• Participate in special projects, quarterly blitz events, and perform other duties as assigned.

• Travel expectations up to 90%within assigned territory.

• Other duties as assigned.

MANAGEMENT RESPONSIBILITY:

• Responsible for the day-to-day management of the assigned team members

• Interviewing, hiring, training and termination of department personnel

• Provides consistent coaching and provides challenge and opportunity to direct reports

• Supervises direct reports with consistency and clarity of expectations

• Completes yearly evaluations in an accurate and timely manner

• Performs coaching, counseling,and discipline as needed

• Works with direct reports to ensure employee satisfaction and resolution of issues and concerns

• Timecard, PTO, and expense report management

QUALIFICATIONS:

• Minimum of three (3) years of sales experience, preferably in hospice or in the medical field or a

• combination of sales / clinical delivery

• One year of progressive hospice sales leadership preferred

• Working knowledge of hospice eligibility criteria and referral processes required

• Data-driven decision making and a track record of strategic growth execution

• Ability to create positive impressions and communicate with a variety of people. Maintain

• effective communication with patients, families, physicians, management team, direct reports,

• and co-workers. Compassionate and caring while working with patients.

• Ability to make appropriate clinical judgments.

• Ability to identify a situation and handle it with the best possible solution.

• Detail-oriented and observant.

• Disciplined style of work ethic.

• Ability to prioritize and be timely. Works efficiently.

• Ability to follow directions and work as a team member while also serving as a manager/mentor

• to those on the Community team.

• Proficiency in Microsoft Excel, Access, Word, and Outlook and the ability to learn new systems.

EDUCATION & CREDENTIALS

• Bachelor’s degree in healthcare, business, marketing and /or clinical degree as a Registered Nurse (RN), Licensed Practical Nurse (LPN), Physical Therapist, Physical Therapist Assistant, or Licensed Social Worker (LSW)

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