Full-Time

Sales & Marketing Coordinator

Lonely Planet

Posted on 10/25/2024

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consumer Software
Financial Services
Education
Healthcare
Consumer Goods

Compensation Overview

$50k - $72kAnnually

Junior, Mid

New York, NY, USA

Hybrid schedule with on-site collaboration and work from home days.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 1- 3 years publishing experience
  • Experience in the Amazon ecosystem
  • Understanding of the publishing and book retailing industries
  • Conversant in industry specific tools (e.g. Edelweiss)
  • Confident communicator
  • Consultative and curious, with a learning mindset
  • Functional in small teams
  • Both analytical and creative
  • Passionate about travel and travel publishing
Responsibilities
  • Manage Amazon Ads program/paid advertising for the US, UK and Australia (in collaboration with various sales managers)
  • Upload and maintenance of Amazon A+ content
  • Review and report on keyword performance specific to Amazon (for all three primary markets)
  • Research and create trend reports
  • Work with the global trade marketing team to identify future opportunities and highlight marketing initiatives on the platform
  • Liaise and work with US distributor re: Amazon troubleshooting
  • Upload/data input of all essential information to support seasonal frontlist sell-ins
  • Ordering and dispatch of gratis copies
  • Upload and maintenance of cover files
  • Uploading of advances and information into Edelweiss
  • Researching comp titles prior to each seasonal frontlist presentation
  • Delivery of key selling points, marketing and publicity plans and any additional information into distributor systems
  • Creation of frontlist “sell sheets”
  • Creation of presentation materials to support front list sell-ins and campaign specific projects
  • Assist the PR team with book mailings (including book boxing campaigns)
  • Submission of art files and copy to industry publications (e.g. Publisher’s Weekly)
  • Ad hoc sales and trend reporting, specifically from Bookscan
  • Assist with the organisation of trade shows (e.g. ALA, Winter Institute, etc)

Red Ventures connects people with information and resources across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that helps consumers make informed decisions, such as in-depth health articles, travel advice, and simplified home financing options. Their business model focuses on attracting a large audience through valuable content, which in turn generates revenue from advertising, affiliate marketing, and lead generation. Red Ventures stands out from competitors by offering a diverse range of services tailored to specific consumer needs, such as a home services marketplace in the UK that connects millions of users with top service providers. The company's goal is to empower individuals with the knowledge and resources they need to navigate their personal and financial journeys.

Company Stage

Late Stage VC

Total Funding

$243.2M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-6%

2 year growth

-16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Investment in Rephrase.ai enhances digital content personalization and synthetic media capabilities.
  • The Diversity in STEM hub aligns with growing demand for inclusive education initiatives.
  • Partnership with Entrata strengthens Red Ventures' position in the home services sector.

What critics are saying

  • Emerging AI-driven content platforms increase competition in the digital media space.
  • Integration of Rephrase.ai poses potential reputational risks with deepfake technology.
  • Potential sale of CNET could lead to audience and revenue loss.

What makes Red Ventures unique

  • Red Ventures operates across diverse sectors, including health, finance, and education.
  • The company offers personalized digital experiences through premium content and strategic partnerships.
  • Red Ventures' acquisition of HigherEducation.com expands its influence in the education sector.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE