Full-Time

Marketing Manager

Posted on 4/15/2024

Curaleaf

Curaleaf

1,001-5,000 employees

Cannabis consumer products for medical, adult use

Consumer Goods

Junior, Mid, Senior

Stamford, CT, USA

Required Skills
SEO
Marketing
Google Analytics
Requirements
  • Proven experience as an SEO Manager or in a similar role.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Strong analytical skills and proficiency in SEO tools and platforms.
  • Excellent communication and project management skills.
  • Demonstrated ability to drive results and improve organic search performance.
Responsibilities
  • Develop and execute comprehensive SEO strategies to enhance organic search rankings and drive qualified traffic to our websites.
  • Conduct thorough keyword research, competitor analysis, and market trends to identify opportunities for growth.
  • Develop and execute comprehensive Local SEO strategies to enhance organic search rankings and drive targeted traffic to our local business locations.
  • Optimize Google My Business (GMB) profiles and other local business listings to ensure accurate information, positive reviews, and enhanced local visibility.
  • Manage local business citations across online directories to ensure consistency and accuracy, positively impacting local search rankings.
  • Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking, to improve website relevance and crawlability.
  • Conduct regular site audits to identify and address technical SEO issues such as crawl errors, broken links, and site speed optimization.
  • Monitor and manage backlink profiles, disavow harmful links, and stay abreast of industry changes affecting off-page SEO.
  • Utilize tools like Google Analytics, Search Console, and Conductor to analyze website performance, track key metrics, and provide actionable insights.
  • Prepare regular reports on SEO performance, highlighting successes, areas for improvement, and future opportunities.
  • Stay abreast of industry trends, algorithm updates, and emerging technologies in SEO to ensure our strategies remain effective and compliant.

Curaleaf Holdings, Inc. specializes in cannabis consumer products for medical and adult use markets, utilizing advanced cultivation, extraction, and production technologies, as well as pioneering science and research to establish a unique supply and distribution network in Europe.

Company Stage

IPO

Total Funding

$955M

Headquarters

New York, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

31%
INACTIVE