Full-Time
Marketing Manager
Nikkei Asia Americas
Posted on 4/27/2024
Global business news and information publisher
Senior
New York, NY, USA
Required Skills
Sales
Lead Generation
Marketing
Requirements
- Proven experience in brand marketing development and lead generation, ideally within the publishing or media industry.
- Expertise in executing multi-faceted marketing campaigns, both traditional and digital.
- Strong analytical skills to evaluate marketing performance and adapt strategies
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with stakeholders at all levels.
- Knowledge of the American market and its unique characteristics, with the ability to adapt strategies to meet regional demands.
- Bachelor's degree in marketing, business, or a related field.
- Japanese speaker desirable, but not essential
Responsibilities
- Develop and implement a comprehensive marketing strategy tailored for the American audience, focusing on increasing brand awareness and generating leads for Nikkei Asia.
- Identify and develop synergies and cross-sell opportunities across the customers of the Financial Times corporate subscriptions business, FT Professional, and other Financial Times businesses.
- Lead the planning and execution of marketing campaigns, employing a mix of traditional and digital marketing tools to achieve set objectives.
- Organize and manage customer-facing activities, such as our attendance at industry events, webinars, and customer visits, to build strong relationships and foster brand loyalty.
- Collaborate closely with the Nikkei Asia sales team to ensure alignment between marketing strategies and sales objectives, thereby enhancing the sales pipeline and supporting revenue growth.
- Analyze market trends and consumer behavior in the Americas to adapt and optimize marketing strategies accordingly.
- Manage and optimize the use of the marketing budget to achieve the best return on investment, including negotiating with and managing third-party vendors and agencies.
- Represent Nikkei Asia at various industry events and forums within the Americas, enhancing the brand's visibility and engagement with key stakeholders.
- Facilitate cross-functional teams within the region, ensuring effective communication and coordination between departments to support marketing initiatives.
The Financial Times stands as a premier business news organization, known globally for its authoritative coverage and high factual reliability. With a strong emphasis on digital innovation, evidenced by a substantial digital subscriber base, the company fosters a culture of integrity and accuracy. It offers a dynamic work environment where employees are part of a legacy in delivering critical information to the global business community.
Company Stage
M&A
Total Funding
N/A
Headquarters
, United Kingdom
Founded
1888
Growth & Insights
Headcount