Full-Time
Ecommerce Site Optimization Specialist
Posted on 9/11/2025
Rural King
1,001-5,000 employees
Family-owned retail chain offering rural goods
Compensation Overview
$65k - $80k/yr
Effingham, IL, USA
In Person
 Growth & Marketing (1) |
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- Bachelor’s degree in Statistics, Business Analytics, Data Analytics, Data Science, Business Administration/Management, Economics or related degree
- 0-2 years’ experience in ecommerce, digital marketing, analytics, or related field
- Proficiency using website analytics and testing platforms, including Optimizely, Adobe Target, VMO, Adobe Analytics, GA4, or related tools
- Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
- Experience using BI Tools including Looker or Power BI a plus, but not required
- Proficiency with Microsoft Office Suite or similar software
- Excellent verbal and written interpersonal and communication
- Ability to maintain a seated or standing position for extended durations
- Capability to lift 15 pounds periodically
- Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently
- Ability to navigate and access all facilities
- Skill to effectively communicate verbally with others, both in-person and via electronic devices
- Close vision for computer-related activities
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
- The pay range for this position is $65,000 - $80,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs.
- Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
- Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
- Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations.
- Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions.
- Take ownership of challenging assignments and have the autonomy to implement innovative solutions.
- Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes.
- Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
- Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
- Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
- Perform other duties as assigned.
- Design and execute a/b and multivariate tests and strategies to improve site KPIs including cart and conversion rates, landing page experiences, and customer journey, engagement and flows
- Analyze, interpret and report key findings and outcomes to ecommerce team and stakeholders including IT, marketing, and other cross-functional teams
- Present findings in a clear, concise, and visually appealing manner alongside recommendations for next steps
- Iterate existing tests towards future experiments while staying up to date on industry trends and competitor actions
- Proactively identify opportunities for website optimization and improvement based on data analysis
- Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
- Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
- Proven ability to analyze and optimize complex processes to achieve operational excellence.
- Adaptable in response to changing priorities, unexpected challenges, and evolving business needs.
- Ability to make decisions with confidence, even in uncertain or ambiguous situations.
- Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.
Preparing company description.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
Simplify's Take
What believers are saying
- New Ashtabula store opened May 8, 2026, marks 30th Ohio location.
- Cullman store projects $22 million first-year sales with 40% external revenue.
- 150 stores across 17 states by April 2026 fuel expansion momentum.
What critics are saying
- Tractor Supply's 2,300 stores erode Rural King's share via supply chain edges.
- Cullman council's 3-2 split exposes subsidy backlash halting expansions.
- Ohio's 30 stores dilute profits through customer overlap by 2028.
What makes Rural King unique
- RK Tractors and RK Guns subsidiaries enable cross-selling beyond farm supplies.
- Free popcorn, coffee, and RK Rewards loyalty build unique community traditions.
- Premium brands like Carhartt, Ariat, and Henry Rifles attract rural loyalists.
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Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Mental Health Support
Wellness Program
Company News
Federal Ammunition and affiliate brands receive top award from Rural King. The Kinetic Group (TKG) was recently named Rural King's Sporting Goods Vendor of the Year. TKG's Senior National Account Manager, Eric Labelle, accepted the award from Caesar Girod, Senior Buyer, Jeff Krogmann, Vice President of Hardlines, and John Leonauskas, Executive Vice President of Merchandising at Rural King's 2026 Annual Vendor Summit in Mattoon, Illinois. "We are proud of our close partnership with Rural King," said Labelle. "By navigating challenging market conditions together, we've ensured that TKG's ammo brands remain available to sportsmen and women across rural America. We are truly honored to receive this recognition from the Rural King team." The Rural King Vendor of the Year award is the top recognition given to a supplier that demonstrates excellence in supporting Rural King's retail operations, which include farm, home, and sporting goods. TKG was specifically recognized for its dedication to excellence, growth, and support of its product offerings. The award recognizes partners who enhance Rural King's ability to provide quality products at good prices to customers in the rural communities they serve. "This award is a recognition of the hard work that both Rural King and TKG put into the business through planning and execution," said TKG's Senior Retail Sales Director, Jake Marolt. "These efforts help ensure high in-stock rates, seasonal end cap strategies, educational-based consumer marketing, increased collaboration, targeted 'Rudy' offers, and set us apart as a trusted strategic partner." TKG's Federal Ammunition and affiliate brands engineer and manufacture the most accurate, powerful, and reliable ammunition in the world. TKG is a member of the Ammo+ Division of the industrial-technological group CSG, a dynamic group of more than 100 manufacturing, development, and trading companies based in the U.S. and Europe. Learn more at www.thekineticgroup.com. Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up for notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.
Rural King phones Rome (Ga.) for new opening. It's the retailer's third Peach State location. HBSDealer Staff Rural King has opened a new store in Rome, Georgia. It's the Illinois-based retailer's third location in Ga., following locations in Bainbridge and Waycross. Grand opening festivities will take place Friday, March 27, through Sunday, March 29 at 2770 Martha Berry Highway NE, Suite 600, where the store will carry livestock and pet supplies, workwear, power equipment, tools, automotive products and seasonal merchandise. The store also includes mobile and self-checkout options. "Opening our third Georgia store in Rome is an exciting milestone for Rural King," said Rural King Chief Operating Officer Michael Ladd. "Northwest Georgia has a strong agricultural heritage and a deep sense of community that aligns with who we are. We are proud to invest in Rome and provide a dependable source for the products our customers rely on every day." The Rome store carries a range of brands, including Purina, Carhartt, Ariat, Wrangler, Bad Boy Mowers, Husqvarna, Milwaukee, Smith & Wesson, Mobil 1 and Shell Rotella. Rural King, also known as RK Holdings, LLP, was founded in 1960 in Mattoon, Ill. The company now operates more than 140 stores in 17 states. * Rural King expands into South Carolina A Spartanburg store is the company's first foray into the Palmetto State. * The HBSDealer News Map Openings, closings and acquisitions from the hardware and building supply industry.
Rural King, a family-owned retailer dedicated to the rural lifestyle, announces opening of its first South Carolina store in Spartanburg, with grand opening on Friday, Oct. 17, 2025.
Rural King, a family-owned retailer founded in 1960, is opening its first Mississippi store in the city of Columbus.
Rural King has opened its eleventh Pennsylvania store in Indiana, PA, introducing its family-owned rural lifestyle retail experience to the home of Indiana University of Pennsylvania.