Growth Marketing Manager

Description

Who We Are

CD Valet® is a new fintech and online marketplace that connects consumers to financial institutions to compare and open Certificates of Deposit (CDs) with the most competitive rates and terms nationwide. With daily rate updates and earnings calculators, CD Valet gives consumers an array of free tools to help them find the right CD to meet their savings goals. Banks and credit unions can attract more deposits through CD Valet’s advertising, analytics and account opening solutions that enable them to design, price and promote CDs to a targeted market of ready-to-buy savers across the nation. CD Valet is operated by Seattle Bank, and CD Valet and Seattle Bank are wholly owned subsidiaries of Seattle Bancshares, Inc. 

Position Summary

CD Valet is seeking a performance-driven Growth Marketing Manager (Organic) to drive content creation to support organic discoverability across both traditional search engines, emerging AI-powered platforms and social media.

This role focuses on strategic content marketing working in tandem with innovative AEO/SEO to ensure CD Valet achieves high rankings on search engines and in generative AI results. You will be responsible for leading initiatives to attract, engage, and convert high intent audiences using intelligent content and advanced optimization strategies. Specific accountabilities include leading the SEO strategy (technical + on-page + off-page), owning the content roadmap (blogs, resources, landing pages, case studies), optimizing for AI-powered search visibility (AEO), managing organic social channels to build brand awareness and engagement, and partnering with product teams on growth levers inside the product (referral programs, user-generated content).

Essential Duties

• Conduct comprehensive keyword research, content audits, and competitor analysis to identify growth opportunities.
• Improve domain authority and search visibility through robust on-page and off-page SEO strategies.
• Plans and produces SEO-rich content, including blogs, whitepapers, landing pages, and case studies, to attract and convert high-intent traffic.
• Collaborate with writers, designers, product managers and subject matter experts to ensure content quality and messaging consistency.
• Manage CD Valet social media activity on LinkedIn, Facebook, X and other platforms to both drive organic consumer traffic and financial institution lead generation.
• Ensure alignment between organic strategy, paid performance campaigns, and lead nurturing flows.
• Track key performance metrics such as organic traffic, SERP rankings, bounce rates, backlinks, and AI visibility.
• Collaborate with marketing, design, and product teams to integrate content and SEO strategies into broader business goals.
• Collaborate with the compliance team to ensure regulatory compliance.
• Perform other related duties as necessary or assigned.

Requirements

• 5+ years of content marketing experience, preferably in fintech or financial services.
• Demonstrated experience optimizing content for AI platforms.
• Familiarity with tools like Google Search Console, Ahrefs, SEMrush, and generative AI tools. 
• Ability to write, edit and commission content that ranks and converts and oversee contract writers.
• Drive to understand AI models and strategies for structuring content for improved prompt visibility and AI search.
• Comfort working with and writing about data, identifying data-related content and conversion opportunities and acting on insights.
• Interest in financial services and personal finance and respect for compliance-related discipline when marketing financial-related products
• Eagerness to learn, experiment, and adapt to fast-evolving AI and search trends.
• Proactive and driven individual who continually strives to improve results.
• Strong communication and collaboration skills.

CD Valet Benefits

We’re committed to delivering our promise of peace of mind to our clients and fostering a collaborative, inclusive and supportive workplace for our team members. Our comprehensive benefits program for eligible employees includes:  

• Medical/Vision, and Dental insurance  
• Life Insurance, Long Term Disability, Voluntary Life  
• 401K with Employer Contribution, Stock Award, and Incentive Opportunity   
• Paid Time Off: 
• Vacation – 3 Weeks 
• Sick Time – 1 hour per 40 hours worked 
• Holidays – 10 days 
• Transportation and fitness benefits 
• And fun, extra perks such as company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities.