Full-Time

Senior Manager

IPG DXTRA

IPG DXTRA

51-200 employees

Diverse communications network offering creative solutions

Consulting

Compensation Overview

$85,000 - $100,000Annually

Senior

New York, NY, USA

Required Skills
Communications
Journalism
Requirements
  • 6-8 years of relevant experience in PR (agency or corporate in-house), journalism or media property.
  • Experience with issues management and crisis communications.
  • Experience working in multiple industries: technology, healthcare and/or consumer brands.
  • Familiarity with pitching DEI and sustainability-focused targets.
  • Trusted, personal relationships with influential media and journalists.
  • Journalistic instincts and skills in uncovering and developing stories.
  • Deep understanding of the evolving media landscape; pulse on new opportunities and platforms.
  • Exceptional written, oral and interpersonal communication skills that are clear, concise and direct.
  • Work well across various teams and talent communities.
Responsibilities
  • Understand client business goals and target audiences to craft multi-platform communications plans that leverage the most effective media players and personalities.
  • Translate communications strategy into relevant, timely and engaging story narratives and pitch angles.
  • Craft content (key messages, pitches, alerts, releases, social copy, etc.) to positively position clients and educate media on a client’s point of view.
  • Understand news cycles, cultural shifts, industry trends and issues that affect clients, distilling meaningful insights and inserting clients’ narratives in targeted, relevant and insightful ways when appropriate.
  • Conduct research on a wide range of issues, reviewing and preparing executive summaries and/or analyses detailing clear and concise findings, and distilling complex and large amounts of information into strategic and actionable recommendations.
  • Contribute proactive ideas and larger proactive thinking (i.e. sharing stories, angles and ideas for client consideration).
  • Contribute to larger “newsjacking” ideas and concepts for clients and teams, including when or when not to lean into larger trends and stories in the news cycle.
  • Provide high-level media counsel to both clients and internal CX teams (this includes things like exclusive vs. non-exclusive approaches, as well as providing perspective on specific reporters and outlets).
  • Understand the principles of a dedicated news engine and what goes into creating one for clients.
  • Craft proactive and reactive media strategies and statements on client issues. Actively participate in counsel around potential scenarios and recommended actions.
  • Collaborate with digital, social and influencer counterparts internally and on the client side to ensure earned results carry through integrated programming.
  • Represent the agency and clients with journalists to illicit positive, productive and purposeful coverage.
  • Set and meet media goals and evaluation criteria, overseeing pitch teams through execution.
  • Advise and coach junior and senior colleagues alike to ensure earned best practices carry through our work.
  • Contribute to the career growth of junior team members, serving as mentor and role model.

IPG DXTRA stands out as a global leader in the communications industry, offering a unique blend of expertise in PR, branding, digital, experiential, influencer, and entertainment sectors. The company's competitive advantage lies in its ability to deliver creative and impactful solutions at the speed of culture, ensuring clients stay relevant and ahead of the curve. Its commitment to learning and sharing knowledge further fosters a culture of continuous growth and collaboration.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-16%

2 year growth

-36%