What You’ll Do:

• Own end to end management of multiple ppc channels: paid search, display, and test channels.
• Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly.
• Deploy best in class Google Ads practices across PMAX, Shopping, and Search ads.
• Begin to scale local search ad campaigns for our growing in-person testing option.
• Create and drive campaigns leveraging rules based automation to scale and evolve the existing robust program.
• Consistently facilitate detailed audience segmentations and/or keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders through deep understanding of our customers.
• Define experiments to iterate and enhance the status quo.
• Partner internally with analyst to drive data insights and action on key learnings.
• Manage reporting exercises that leverage first and third party data  insights to enhance persona building and media consumption behaviors for first and repeat purchases.

Who You Are:

• 8 years experience in digital media (search and other ppc channels) campaign management with recent direct to consumer or relevant agency experience.
• Proven campaign management with comfort and prior experience managing 7-figure paid media budgets.
• You are technical, analytical, and empathetic to the customer’s wants and needs.
• Proven track record of delivering impact through through paid digital channels to grow consumer sales.
• Strong handle of evolving trends in search including PMAX deployment and AI driven marketing.
• Strong analytical skills, with prior experience leveraging web analytics platforms (Google Adwords, Bing Search, Google Analytics, DMP platform management, etc.) to inform tactical decisions and strategy.
• Bonus: knowledge of affiliate channels and SEO experience.
• Bonus: previous experience in health tech.
• Strong communicator both up and down.
• Comfort in collaborating cross-functionally in a fast-paced start-up environment