Full-Time

NPD Campaign Delivery Coordinator

6-Month FTC

Updated on 11/18/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Entry, Junior

Leeds, UK

6-month fixed-term contract.

Category
Growth Marketing
Growth & Marketing
Required Skills
JIRA
Data Analysis
Requirements
  • Educated to a degree level
  • 2+ years in project management, coordinator or equivalent type role
  • Experience of developing and implementing digital campaigns with strong return on investment/ROAS
  • Ability to work independently, prioritizing multiple tasks as required
  • Ability to manage stakeholders and build strong relationships
  • Strong understanding of digital channels (PPC, Organic and Paid Search and CRM)
  • Strong attention to detail
  • Knowledge of using project management tools for collaborative working
  • Proficient in Microsoft Office and project management tools such as Jira, Monday.com, MSP, Trello or equivalent
Responsibilities
  • Coordinate activity across multiple team covering a range of disciplines and media channels.
  • Ensure all online content is acquired from Marketing teams in timely manner to allow effective preparation of on site activity.
  • Organise, drive, and continuously improve NPD delivery of D2C Marketing Campaigns across organic and paid channels.
  • Lead and communicate Digital Campaign Planning meetings and performance learnings to stakeholders.
  • Setting expectations and influencing team members effectively to aid planned digital marketing campaigns into execution
  • Track and monitor KPIs across a wide range of data sets to help influence learnings and future campaigns
  • Bringing in the campaign plan, on time on Manage/ delivery to ensure they come in on time, on budget and with agreed return on investment
  • Report to the wider business and Management Team on learnings for future campaigns
  • Liaising with Trading/Merchandising teams to ensure that campaign focus drives the business’ digital strategy
  • Build effective stakeholder relationships with internal, external teams and agencies (if required),
  • Manage and support members of the digital team throughout the Campaign from beginning stages through to implementation and close
  • Helping to manage workload and priorities across the D2C Digital Team

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to be efficient and user-friendly, helping consumers manage their daily chores effectively. SharkNinja stands out from competitors by focusing on high-quality, reliable products that receive positive customer feedback. The company’s goal is to enhance the quality of life for its users by providing solutions that foster consumer satisfaction and encourage brand loyalty.

Company Stage

N/A

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Jump Financial LLC and TimesSquare Capital Management LLC indicate strong market confidence and potential for growth.
  • The introduction of innovative products like the Ninja(R) SLUSHi(TM) Professional Frozen Drink Maker showcases SharkNinja's commitment to continuous product development and market relevance.
  • High-profile endorsements and global brand ambassadors like David Beckham can significantly boost brand recognition and consumer trust.

What critics are saying

  • The competitive landscape in home appliances is intense, with major players like iRobot posing a constant threat to market share.
  • Relying heavily on high-profile endorsements can be risky if the public image of the ambassador changes negatively.

What makes SharkNinja unique

  • SharkNinja's dual-brand strategy with 'Shark' and 'Ninja' allows it to target different segments of the home appliance market, unlike competitors who may focus on a single brand.
  • The company's emphasis on high-performance and technologically advanced products sets it apart in the consumer goods market, where many competitors offer more basic solutions.
  • SharkNinja's strategic marketing, led by a seasoned CMO and bolstered by high-profile endorsements like David Beckham, enhances its brand visibility and consumer appeal.

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