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Supreme Court rules in favour of TikTok over Data Protection watchdog claim. The DPC had sanctioned the social media giant for allegedly allowing user data to be accessed by engineers in China and directed it pay a fine of €530 million. High Court Reporter The Supreme Court has upheld a ruling that allows TikTok to continue operating practices in Ireland while the Data Protection Commission (DPC) pursues the China-based company for alleged breaches of privacy laws in how it treats users' personal data. The DPC had sanctioned the social media giant for allegedly allowing user data to be accessed by engineers in China and directed it pay a fine of €530 million. On Thursday, the Supreme Court dismissed an appeal from the DPC questioning the High Court's decision to put a stay on orders requiring it to pay the fine and to stop making user data accessible in China. It is alleged that TikTok is in breach of EU data protection rules (GDPR). TikTok is challenging the DPC's decisions. TikTok, which is owned by Chinese company ByteDance, appealed the DPC decision in the High Court and was granted a stay on those orders until the result of the court's decision in the appeal case. The stay decision was challenged by the DPC, who questioned whether the underpinning rationale applied by the court was based on EU or Irish law. On Thursday, the five-judge Supreme Court unanimously dismissed the appeal and held that the test regarding the stay was a matter for national law. In his judgment, Judge Brian Murray found that the High Court's stay was a consideration for national law, regarding balancing public interest rights and possible irreparable harm to the company in the event of a stay not being imposed on TikTok. In today's summary judgment, Judge Murray dismissed the DPC appeal, saying that the legal test governing the stay is one of national law, not EU law, as questioned. "The court must strike a balance between the irreparable harm caused to the applicant in the event that a stay is not imposed, and they prevail in their claim, and the damage to the public interest or right of third parties," said the judge. Concurring with the ruling, Judge Gerard Hogan said the Irish law had not been "ousted" regarding the question brought by the commission. He said the decision over TikTok's reprimand was not made with other authorities but was solely done by the DPC as a "lead supervisory authority". Judge Hogan also dismissed the DPC argument that Irish law, regarding stays on regulatory bodies, could undermine EU law powers. Last February, Judge Rory Mulcahy maintained the stay on the €530 million DPC fine and had "no hesitation" in granting the order sought. He was told that the full appeal was on track to proceed. The substantive appeal is being brought by TikTok Technology Ltd. TikTok Technologies UK Ltd has been joined in the case as it will ultimately be responsible for paying any fine. Previous court sittings have heard that TikTok user data originating in the European Economic Area is not stored in China, but is accessible to Chinese engineers. TikTok claims the DPC breached fair procedures in arriving at its decision. More in this section

Analytic Edge recognized as TikTok measurement badged partner. Analytic Edge (a C5i company) 2026-04-13 09:00 664 SINGAPORE, April 13, 2026 /PRNewswire/ - Analytic Edge (a C5i company), a provider of AI-powered marketing analytics solutions, announced that it has been badged as an official TikTok Marketing Partner in the measurement category, with a specialty in Media Mix Modeling (MMM). This badge highlights Analytic Edge's advanced measurement capabilities and reinforces its position as an analytics partner for brands seeking accurate, real-time insights into TikTok's contribution within the broader marketing ecosystem. As a TikTok Badged Measurement Partner, Analytic Edge can now offer its clients the benefit of more accurate and granular TikTok ads campaign data, enabling sharper measurement of the impact of TikTok in their marketing mix. With TikTok becoming an important media investment platform across verticals, there is a growing need for improved measurement of TikTok ads campaign performance in order to optimize investments for maximum impact. Analytic Edge will integrate TikTok's campaign performance data directly into its proprietary Marketing Mix Modeling platform, Demand Drivers(TM), to deliver these benefits to its clients worldwide. Commenting on the development, Dr. Santosh Nair, SVP and BU Head at Analytic Edge, a C5i company, said, "We are proud to be badged as a TikTok measurement partner, with a focus on Media Mix Modeling (MMM). This is a testament to Analytic Edge's expertise and reputation in delivering data-driven marketing insights. The partner badge will now enable us to bring TikTok's rich campaign data directly into our MMM solutions, helping brands measure the full impact of their marketing investments, optimize media spend, and make smarter, more confident decisions. We are excited to continue supporting our clients in navigating an increasingly complex media landscape and unlocking growth through better measurement." The MMM Badge provides Analytic Edge's clients with several key advantages: * Full-funnel measurement - Gain visibility into TikTok's role from brand awareness to conversion uplift and accurately capture the impact of TikTok investments across various formats. * Automated data integration - Benefit from seamless, scalable data ingestion powered by TikTok's MMM API. * Advanced forecasting & insights - Leverage predictive modelling to simulate future performance and guide strategic planning. This recognition further establishes the position of Analytic Edge in marketing measurement, enabling brands to navigate evolving consumer behavior, platform dynamics, and signal challenges while maximizing the impact of their TikTok investments. About Analytic Edge Analytic Edge, a C5i group company, is a global provider of AI-powered marketing analytics and insights. The company delivers advanced, real-time analytics solutions that help brands make faster, smarter, and more cost-effective marketing and sales decisions. Through proprietary technology available as SaaS or in-house deployments, Analytic Edge offers always-on analytics capabilities, such as marketing mix modeling, revenue growth management, campaign incrementality, and new product launch evaluation. Its intuitive, point-and-click software makes advanced analytics accessible and scalable across teams and markets. With a client base spanning sectors including e-commerce, mobile apps, gaming, consumer goods, retail, and automotive, Analytic Edge supports global organizations. Media Contact Megha Chaudhry Senior Vice President - Global Head of Marketing & Alliance Management, C5i O: +1 (425) 615 7474 | E: [email protected] 2026-04-10 14:48 2026-04-13 10:45 2026-04-13 08:00 2026-04-11 01:00 2026-04-10 21:15 2026-04-10 21:10

TikTok automatically uses a filter that changes people's appearances - see before and after pictures. TikTok's camera has a beautifying filter automatically enabled. See from this article what it looks like on different people and how to turn it off. TikTok has introduced an automatically enabled filter in at least some phones that smoothes faces when the app's camera is opened. Thus, TikTok users end up taking manipulated photos if they don't notice the filter is on. In TikTok's camera, the beautifying filter must be manually turned off if one doesn't want to use it. In this article, we show how the filter affects appearance in practice and what three different people look like with the filter on. We also tell where to find the setting if you want to adjust or turn off the filter. In the left picture below, Yle reporter Miika Koskela is photographed with the phone's own camera. The right picture is taken with TikTok's camera, where the filter is automatically on. When we tested the filter, all three testers noticed that their own image becomes smoother when filmed with TikTok. In the phone's unprocessed photo, pores and blemishes are more visible. TikTok's filter made faces brighter by adjusting the image shadows. Compare from the video below what the same people look like when filmed with the phone's or TikTok's cameras. Expert: social media is not built to support well-being. Save the Children's digital well-being expert Inka Kiuru finds it concerning that TikTok starts the filter automatically. - The use of filters changes all our worldviews, whether we know about their use or not. It's as if we as users aren't good enough as we are, Kiuru says. She emphasizes that especially children and young people are susceptible to appearance pressures created by social media. - Filters can cause pressure to achieve beauty ideals, which can leave a mark, Kiuru says. Kiuru reminds that social media platforms are commercial services. - They are not built to support our well-being, but to maximize time spent there, Kiuru says. TikTok did not respond to Yle's questions about the automatically enabled filter. From the next video, you can see how to change the filter strength. Young people have recognized the phenomenon. We asked four TikTok users in Helsinki if they have noticed beautifying filters while using the app. Jessica Jakobson, 18, knows the filter is automatically on. She says noticing it can sometimes be difficult. Esko Barquero, 16, reports having noticed sometimes that his friends look different on TikTok than in real life. Watch from the video below what TikTok users think about the phenomenon. Jakobson considers it problematic that the setting is automatically on in TikTok. - However, image editing is quite a big thing nowadays in social media. It's quite a big problem, Jakobson says. Kumba Ndong, 20, hopes that people would present themselves naturally as they are on social media. Wish: transparency about filter use. Save the Children's Kiuru demands responsibility from digital giants. - Social media should always clearly mark when filters or AI are used for image editing, Kiuru says. Also Jakobson and Senni Aspinen, 28, hope in Helsinki that filter use could be distinguished better than currently. Do you have a story tip for us? You can approach the editorial staff confidentially. If you wish, you can also contact by email at [email protected]. We read all contacts, but cannot guarantee a personal response to everyone.