Full-Time

Product Marketing Lead

Posted on 4/30/2024

Techstars

Techstars

1,001-5,000 employees

Pre-seed investor in diverse technology sectors

Consulting
Venture Capital
Social Impact
Education
Consumer Goods

Senior

New York, NY, USA

Required Skills
Market Research
Sales
Marketing
Requirements
  • 5+ years of direct product marketing or go-to-market strategy experience
  • Sales enablement and/or sales experience preferred
  • Expertise in applying user and market research to create compelling product messaging and positioning
  • Excellent written and verbal communication skills
  • Ability to function autonomously and drive new strategies
  • Exceptional organizational and stakeholder management skills
  • Experience collaborating with Sales Enablement teams
  • Strong interest in technology, startups, entrepreneurship, and venture capital
Responsibilities
  • Serve as quarterback of go-to-market strategy
  • Craft compelling product positioning and messaging
  • Partner with Sales Enablement to create a repeatable sales motion
  • Collaborate with cross-functional teams for product feedback loop
  • Partner with Brand & Comms team to create sales materials
  • Travel to gain in-the-field experience with strategic programs

Techstars is a pre-seed investor supporting startups in various sectors, including HealthTech, FinTech, Web3, and CleanTech. Their portfolio companies leverage technologies such as AI, cryptocurrency engagement, fitness subscription services, autonomous aircraft delivery, and online pharmacy services.

Company Stage

N/A

Total Funding

$257.5M

Headquarters

New York, New York

Founded

2006

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

12%

2 year growth

20%