Full-Time

Manager – Lifecycle Marketing

Ro

Ro

501-1,000 employees

Telehealth & in-home care provider

Data & Analytics
Consumer Goods

$126000 - $150500

Equity

Senior

Remote in USA

Required Skills
Mixpanel
Marketing
Looker
Google Analytics
Requirements
  • 5+ years of email marketing experience
  • 1+ years of managerial experience
  • Knowledge of a modern CRM platform such as Braze or Iterable
  • Metrics-driven orientation
  • Experience in analyzing and manipulating data in Google Analytics, Looker, Mixpanel
  • Strong technical skills and fundamental knowledge of CRM and email tools and systems
  • Previous experience working within a subscription-based business or other businesses with both new and returning revenue streams
  • Previous experience working in a heavily regulated environment (fintech, telehealth)
  • Comfort working within a matrixed organization
  • Strong verbal and written communication skills
Responsibilities
  • Develop and be accountable for the strategy for a lifecycle stage at Ro
  • Track and measure KPIs and ensure that these metrics are known across Ro’s organization
  • Establish regular health checks against main KPIs and drive rapid response/reactions when needed
  • Develop ways to build campaigns and automations in the most efficient way possible
  • Maintain a high bar for marketing creative and copy across our Lifecycle programs
  • Craft and hone our messaging and marketing through lifecycle campaigns
  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy

Company Stage

Series D

Total Funding

$1B

Headquarters

New York, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

9%

1 year growth

15%

2 year growth

10%

Benefits

Medical, dental, & vision benefits

One Medical membership

Equity

Flexible Time Off

Gym reimbursement stipend

Learning & development stipend

Paid parental leave

Flexible work arrangements

Dog-friendly office

Company-wide events