Senior Manager
Lifecycle Marketing
Confirmed live in the last 24 hours

201-500 employees

Telehealth & in-home care provider
Company Overview
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want. The company provides high-quality, affordable healthcare without the need for insurance through their vertically integrated platform that powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care.
Remote in USA • New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
Growth & Marketing
  • 7+ years of email marketing experience, including campaign strategy/development, messaging, segmentation, lifecycle optimization, and AB/multivariate testing
  • 2+ years of managerial experience
  • Knowledge of a modern CRM platform such as Braze or Iterable and a track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
  • Metrics-driven orientation with a fluent ability to frame up project work through a business impact lens and skill in scaling that skill across the broader team
  • Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to inform the roadmap
  • A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
  • Experience in analyzing and manipulating data in Google Analytics, Looker, Mixpanel to draw meaningful insights
  • Strong technical skills and fundamental knowledge of CRM and email tools and systems
  • Previous experience working within a subscription-based business or other businesses with both new and returning revenue streams is highly preferred
  • Previous experience working in a heavily regulated environment (fintech, telehealth), a plus
  • Comfort working within a matrixed organization and experience utilizing directly managed and shared resources to drive business outcomes
  • Strong verbal and written communication skills, with the ability to influence and collaborate effectively
  • No task too big or too small mindset
  • Develop and be accountable for the strategy for a lifecycle stage at Ro (patients with active prescriptions) to achieve the goals of that given segment
  • Use an analysis-based approach to opportunity size projects throughout the patient funnel of the given stage
  • Track and measure KPIs and ensure that these metrics are known across Ro's organization and tracked/reported on with regularity
  • Establish regular health checks against main KPIs and drive rapid response/reactions when needed to create and implement mitigation plans if KPI health falters
  • Coach and empower the CRM team with key skills, best practices, and their application to relevant areas of the program
  • Inherit one direct report to manage and coach to become a subject matter expert
  • Develop ways to build campaigns and automations in the most efficient way possible to allow for personalization and future product expansion
  • Develop segmentation to improve targeting and personalization to meet objectives working with data and analytics teams to create models as needed
  • Work closely with technical stakeholders to provide relevant technical needs tied to business cases
  • Drive development of data tools and dashboards that allow for Lifecycle Marketing and business stakeholders alike to intimately measure and monitor KPIs, working closely with Data and Analytics teams on such efforts as needed
  • Provide technical guidance and facilitate troubleshooting around CRM platform issues, and help triage requests that come in from across the org in order to drive quickly to resolution